Celebrate Your You-niqueness


Most bloggers complain about how the blogosphere is such a saturated industry, and how difficult it is stand out or get noticed. Some bloggers wonder how they would ever get noticed with new blogs popping up every minute, with new bloggers thinking they could be the next Zoella. I kind of understand where this ideology is coming from. I mean, all you need to do is to go through the #prrequest, #bloggerswanted or #bloggersrequired (I use these hashtags too) on Twitter to understand this point of view. The blogging world is a lot noisier now than when I set up Fashion and Style Police, three years ago.


Call me crazy, but I don’t see other bloggers as competitors, I see them as colleagues, and I don’t see any other blog worthy of me copying. I believe every blogger has something new to offer, a story to tell. We all go through life and have different experiences which influence our blogs, and that is our you-niqueness. It could be through how we style our outfits, our writing voice, our photographs, what we photograph, the critical eye we use in reviewing products or anything, every blogger is unique and every blog has the opportunity to shine.


The problem really is bloggers not setting up blogs to stand out, not bothering or wanting to offer their readers something different. They want to go down the ‘safe route’, which they believe is guaranteed success, so they publish tried and tested posts like ‘this month’s empties’, ‘outfit of the day’, ‘product review’ and so on. They go for blog content that they believe is guaranteed to get them noticed. There is nothing wrong with this post ideas (I feature some of them), or getting inspiration from other blogs or magazines (we all do that), the issue is bloggers taking inspiration a little too far by copying other blogs, and not bothering to put their own spin on their posts.


The issue is bloggers not being confident enough to celebrate their voice, they feel they have to write what everyone else is writing, wear what every top blogger is wearing, but the question is how do you stand out when you follow the pack? How do you make a name for yourself when you have nothing that sets you apart.


You copy other bloggers’ poses, writing style, tweets, outfits and you want to get noticed?


Everyone else is taken so I rather do ME. I celebrate my blog and all it represents, and I make sure I keep it a 100 every time I hit publish. I am not afraid to stand out. All the pictures in the post are from my early days of blogging in 2012 with my good old point and shoot Fujifilm camera, and my style being all over the place. My pictures are a lot better now with a Canon DSLR, and I have twerked my style as well, but sometimes I like to look back to where I started, so I can appreciate where I am, and keep my eye on where I want to be, and just ignore the noise.


Fashion and Style Police will be 3 in few weeks and I will be featuring a big giveaway soon so keep your eye out for that. In the meantime, enter my current competitions here and here, if you havn’t already.


Do you struggle to blog the way you want? Do you struggle to stand out from the noisy blogging pack? Drop me a comment, let’s chat.

Fashion Journalism

Fashion Journalism

I have just finished reading the Kindle edition of Fashion Journalism by Julie Bradford and I am amazed at her wonderful a book it is. It is a very comprehensive overview of how fashion journalism operates and how to report on fashion. In this book, Julie Bradford covers everything relating to fashion journalism, from fashion magazines and PR to fashion blogging.

I recommend this very informative book to all fashion writers including fashion bloggers.I have learnt so much from her and I am looking forward to implementing them. The book is quite pricey at £15.13 for the Kindle edition and £26.99 for the print version but it is money well spent in my opinion. Knowledge is my power and we should be willing to pay good money to buy that knowledge.


This is definitely the best fashion related book I have read this year and I have read loads. I love her writing style, very fresh, straight to the point and easy to read. I also love the fact that she recognises fashion bloggers as fashion writers in our own right. The chapter 11 of the book is all about fashion blogging and social media.

Julie Bradford also refers and quotes various fashion bloggers all through the book. The likes of Susanna Lau of Style Bubble and Zoe Sugg of Zoella were mentioned and quoted in this book. Fashion bloggers are fashion writers writing fashionable posts/articles the way we see them. We are the future so ‘fashion journalists’ better get use to us because we are here to stay.


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