I get a lot of emails from bloggers asking me how to grow their blog traffic and subscribers, so I decided to write this post, and I hope many find it useful.
As at the time of writing, I have over 45,000 blog subscribers and I get an average of 30,000 monthly views, and most importantly, I have been blogging for over 4 years now.
The truth of the matter is, there is no certain way to grow your blog traffic or subscribers. We all blog differently and our blogging path can be very similar or different. But there are ways to help increase your blog traffic and subscribers. Here are some of the ways –
- Be yourself
This sounds so simple right? Being yourself is the easiest person we can be right? Well as easy as it sounds, many of us are busy living a lie. As a blogger, being yourself is one of the best things you could do for your blogging career. Being yourself means you bring something else to the blogging table, something no else can, YOU. And that is your selling point; that will eventually bring in the traffic and subscribers.
When I first started blogging, I was so confused. I didn’t know how to be myself, so I was busy being any blogger I admired. I got sick and tired of being what I wasn’t and decided to do me and I have not looked back ever since.
2. Follow your Passion
When it comes to blogging, you have to keep your blog readers engaged to keep them coming back for more. Following your passion means you blog about topics you are passionate about. So if you are an art and culture lover, and love to writing about those topics, don’t stop writing about them because you feel no one is interested in reading those sort of posts or because you feel brands are not interested in those niches.
If you start blogging about beauty or travel for example, just because brands in those niches seem to collaborate more with bloggers, then you are setting yourself up for failure, because you won’t be able to keep up.
You need to follow your passion when it comes to blogging, because that way, you will never run out of blog post ideas or get bored. Following your passion will keep you blogging in the early days, when no one else is reading your amazing blog.
3. Focus on your Strengths
If your strengths lie in your writing tone or story telling abilities, focus on that, if your photography and editing skills are your strengths, focus on that and downplay your weakness. Whatever your strengths are, focus on them and keep thriving to improve them while you downplay your weaknesses, whatever they may be.
4. Be Social
Being a social butterfly on the internet will definitely attract more eyeballs to your blog, and if they like what they see, they could become subscribers. It is best to have an account set up on all social media platforms, then focus on 2 or 3 you like the most. For me, that is Twitter, Facebook and Instagram, I am not as active on other social media platforms, but I am present on all the main ones.
Most of my traffic comes from search engines, followed closely by Facebook and Twitter. I get very little or no traffic from Instagram, but it is a useful social media platform in other ways, so it is worth being on.
5. Consistent Quality Content
This is where the work comes in. For you to have a blog with good traffic and a growing subscribers list, you have to create quality content consistently. There are no such cuts.
These are some of my tried and tested tips. Do you have any tips to add? Please free feel to do so in the comments section.