I love chatting with successful business men and women. I like to know what makes them tick. And I like to unlearn and pick up a thing or 2 from their experiences. I came across Threads by Dreads a year ago on Instagram, and I have been following the brand’s designs ever since. I got to chat with the lovely lady (Christiana) behind the successful brand, and I had the opportunity to interview her. So grab a cuppa and enjoy the read and the amazing pictures from her latest collection.
Can you tell me what Threads by Dreads is all about and the idea behind the brand?
Threads by Dreads is an extension of what and how I feel. This brand entails more than just fashion design…the Threads by Dreads is about showcasing the evolution of modern, African wear. I yearned to create something that is original and unique, while still incorporating my
Ghanaian culture. I dived into fashion head first, without the basics and foundations of the fashion industry or sewing experience. So with that
caveat, I challenged myself to learn as much as possible in order to make my designs come to life. It is imperative for me to stay fully grounded
with the roots of my ancestors and perpetuate the sustenance of my heritage.
How have you found the competition fashion industry?
Honestly I feel as though when innovative and daring designers come together…the possibilities are truly endless! I would love to collaborate
with the right people! I design and wear clothing that isn’t common. However from what I have learned, the fashion industry is extremely
competitive. For starters, staying on top of fashion innovation, new skills and resources is imperative. As a business, I am successful because of my valued customers, it is crucial that I hear them out in order for me to serve them effectively.
Describe a typical working day in your life?
Currently, a typical day for me includes, fulfilling orders, communicating and networking ( a lot via email, text, social media, meetings and phone
calls), in addition to production and operations, I also stay on top of future opportunities for fashion shows, sponsorships and retail events.
Did I mention that I also have a full-time job? 🙂
If you could go back in time, what will you do differently with regards to the brand?
Ha! Looking back on the journey thus far…I would say I should’ve sat my butt down to acquire more skills from Sewing/Fashion classes and connect
with exemplary pioneers in the industry. For me, the desire to keep learning is what keeps me going, I want to know the dynamics and mechanics
of the fashion industry, operations, design and successfully implementing everything from ‘A’ to ‘Z’. It’s never too late to begin a new adventure
and learn something new!
Can you tell me about your new collection? What should we expect?
With our new line up, you can expect to see new designs from our Fall/Winter wear. In our upcoming unveiling, you can expect to see pull
over jackets, shirts, skirts, dresses and blazers in the coming months. Our clothing is not gender specific, fashion is for everyone!
Where do you get your inspiration from?
My inspiration comes from a variety of sources. My most memorable inspiration comes from my mother, she was truly a woman of style and
grace! I remember how she would proudly wear custom pieces made from Ghana and add accessories to complete her ensemble. May God continue to keep her. I could be reading a magazine or blog, watching the news, exercising at the park or attending a runway event…fashion and design surrounds us, it’s in nature and encrypted in the walls of our temples. Oddly enough, I also get my inspiration from the designs I don’t like. I’m always scouting for ways in which I can capitalize on opportunities of making improvements. Constructive criticism is my friend. 🙂
Where do you see Threads by Dreads in 5 years?
This is such a tricky question…lol. I’m the kind of person who believes the sky is not the limit and opportunities can present themselves at any
given time. Threads by Dreads will continue to build a positive brand that evokes on the abundance of beauty and talents that originate from Ghana.
As a business, the brand will make wholesome partnerships and mutually beneficial collaborations that will ultimately get our merchandise in
retail stores globally.
What do you think of the Fashion and Style Police blog?
I have been a fan of the Fashion and Style Police Blog for a while now. I love how Stella covers everything from the latest issue of Cosmopolitan,
and skin care to in-depth product reviews. She is an all-around genius when it comes to covering real life, heart-felt stories and delivering the
hard-core facts. And she’s honest!
Thanks for the compliments Christiana.
I love this beautiful collection. It is so African, so beautiful…The models are really working it too..
You can shop Threads by Dreads collection. They offer free US shipping, and they ship worldwide, which is fab.
What do you think of this brand and the collection? Please share in the comment section.