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How to Market your Blog

There’s more to blogging than just writing articles and publishing them on your blog everyday. You need to realize that you’re not writing for yourself alone. Your writing for an audience. Spending long hours researching, writing and editing can be a huge waste of time when no one’s reading.

 

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If you own a blog you might know by now that the major problem bloggers face is getting people to visit and read their blog, and have those readers keep coming back. For the probloggers out there, it took them years to grow their reader-base, and many of them started growing their readership with these steps  –

STEP #1 Get clear on who’s your target audience

To effectively market your blog, you need to know who exactly you want to attract. This will help you stay focused on the set of people you want to market your blog to. Remember, you’re not just looking for people to come to your blog. You’re looking for people who will consistently visit your blog, share and comment on your blog posts.

Take time to go through your analytics to see the type of blog posts that get the most views and comments. Dig to get to know your target audience better and give them the content you both want.

STEP #2 Be active on Social Media

Social media is a great way to reach out to a lot of people. The reason why social media is so effective is its convenience. It’s an easy way for people to keep in touch with latest news.

To effectively make use of social media, you need to know which social media platform your target audience hangs out. It’s so much better to focus your energy on the right social media platform where you know they will always be present.

Share your blog posts on a daily basis on social media.  Do not spam! If you’re going to share a link to your blog, then make sure that you craft your status in a way that it is informative. This will make your potential readers interested in clicking on the link to your blog.

STEP #3 Guest post on other blogs or websites

This may sound a bit strange to some people but guest posting is one of the most effective ways to market your blog. Some people will think that they’d rather spend their time populating their blog, but the truth is that if you want to get more people to see your blog, then guest posting is the way to go.

Guest posting involves writing a blog post on another blog. The aim behind guest posting is to share your knowledge, tips and helpful information with a larger audience. Within the article, you can share relevant links to your blog so as to direct people to check your blog out.

Make sure that you write a quality article each time you post on your blog. Quality articles will make people want to visit your blog and read more of your posts and get to know who you are.

 

These are a few tried and tested tips that help market a blog successfully. How do you market your blog?

 

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Ashley Graham Covers British Vogue January 2017

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The beautiful American model – Ashley Graham covers the January 2017 issue of British Vogue, and she looks divine on it. I have never heard of this beauty before so it was kind of good to see her on a Vogue cover. I am not completely surprised she is on it though, Vogue tends to feature models a lot more than regular celebs which is kind of good thing I guess.

This issue sounds like a good read. Here are a few excerpts from Graham’s interview with the magazine –

 

Her career journey:

“For 10 years I’d been told I was always going to be a catalogue girl, never a cover girl. Well, I got with IMG and did five covers in a year, boom, boom, boom. See, if you have a pretty face doors will open, but your job isn’t just to walk through them, it’s to get invited back,” she told D’Souza. “Look, I hit the beauty jackpot, I get it, but that’s not enough, you’ve got to have more to have longevity in this business. It’s always been, ‘OK, so what can I do now?’”

I agree with what she has said here completely. The job is to get invited back.

 

On being called a plus size model:

“When we’re supposed to be talking about diversity for women, it feels so divisive and purpose-defeating, giving us yet another label,” she said. She does, however, acknowledge that her body shape, and positive promotion of it, has been not only her own USP, but an inspiration to millions of women who feel forgotten when it comes to finding fashion to fit.

I like the fact that Ashley Graham looks happy in her own skin.

 

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I am on the fence with this issue. I am not sure if I would be picking up a copy or not.

What do you think of this cover and issue? Please share your thoughts in the comments section below.