So you have a blog. You’ve been consistently creating content on your blog, but for some reason your blog is not growing as fast as you had hoped. It can be frustrating that your page views or engagement rate is not going past a particular mark despite all the hard work you put into your blog. Don’t worry. We’ve all been there. And just like every problem there is a solution. Here are ways you can grow your blog organically.
Publish content that your target audience wants to read
Great content goes around fast. With this in mind you have to make it a priority to create blog posts that are valuable to your target audience.
What are the pain points of your target audience? What are the questions they keep asking and want answered? How can you make your resource better than all the others that are out there?
Asking yourself those kind of questions will help point you in the direction of the type of content your target audience would like to read. If you’re still lost as to what kind of content your target audience will love to read, then you can simply ask a cross section of your target audience and use their feedback as a guide.
Guest post in blogs that are in your niche
One fascinating thing about growing your audience is that having quality content is just one part of the equation. You can’t just limit yourself to consistently creating awesome blog posts for your blog alone.
To draw more readers to your blog, you need to create great blog posts for other blogs. The kind of content you create for other blogs with a larger readership than yours will attract more people to visit your blog too. You can do this by simply making reference to your blog within the content of your guest post or in your author bio.
Engage in communities where your target audience is hanging out to grow your blog
If you want to get your blog posts in front of your target audience, you need to go to where they hang out online.
I’m not talking about spamming forums or groups with links from your blog. I’m talking about carrying out conversations with people in those communities and groups. Be helpful in those communities and groups. Answer their questions and share resources that will help the members of those communities.
The more you reach out to genuinely help people, the more they would like to know what you’re about. They would eventually stumble upon your blog and be devoted readers.
Network with other bloggers in your niche
Make consistent effort to get in touch with bloggers in your niche. You can either network with bloggers at meetups or conferences, or you could get in touch with bloggers online.
Build a relationship with those bloggers and think of creative ways you can help each other grow. You can do this by sharing each other’s content on social media, commenting on your blog posts or collaborating in blogging projects.
Promote your blog on social media
By now you must have noticed that growing your blog means you have to put your blog posts and expertise out there consistently.
Most of your potential readers are lurking on social media and the way to create awareness to your blog is by consistently sharing it on social media.
Let people know about your recent blog posts, the blog posts you’re working on and the previous blog posts you’ve worked on.
Remember, don’t spam. Instead, creatively weave in links to your blog posts with tips your target audience will find helpful.
Encourage your readers to share your blog posts
Don’t underestimate the power of the share buttons on your blog. If you don’t have them on your blog yet make sure you set them up.
I have observed a lot of bloggers who write awesome blog posts but never include a call-to-action at the end of the article. If you’re among them, then make sure that before you hit ‘publish’ you write a line asking your reader to share your blog post. That simple request can help increase the visibility of your blog and consequently boost its growth.
Do try these tips and let me know how you get on. If you have any extra tips to share on how to grow your blog, please do so in the comments section below.
Also, if you enjoyed reading this article, please share on your social media platforms.