Fashion brands have a lot of responsibility on their shoulders. However, many are raising the right type of awareness with their brand. Lacoste recently announced that it would be adopting a temporary logo to help endangered species. This will be done by offering limited editions of each animal in relation to how many of the species there are left in the wild. And, they’re not the only one.
Save Our Species — Lacoste
The #LacosteSaveOurSpecies campaign was launched last year in an attempt to raise awareness and funds for endangered species. If you aren’t, you’ve definitely seen it! A part of this, they replaced their classic crocodile logo with images of endangered species on their classic polo shirts.
The great idea behind the campaign involved the fashion magnet releasing limited editions of each polo shirt — relating to how many of the associated species were left in the world. The new logos were designed using the same green colouring and style as the iconic crocodile.
The featured animals were in fact the ten most endangered species on the planet. These are the Vaquita, Burmese Turtle, Northern Sportive Lemur, Javan Rhino, Kakapo, Cao-vit Gibbon, California Condor, Saola, Sumatran Tiger and the Anegada Ground Iguana.
The campaign was launched at Paris Fashion Week 2018 and were an instant success. The money from the shirts was donated towards the fight for wildlife conservation worldwide.
Tighter gun control — Gucci
Gun control is a major issue in the US, with news stories of gun shootings hitting the headlines regularly. Gucci has recently taken a stand and is fighting for improved gun legislation. The Fashion brand has even donated half a million dollars to the cause. “We stand with March For Our Lives and the fearless students across the country who demand that their lives and safety become a priority. We have all been directly or indirectly impacted by these senseless tragedies. Gucci is proud to join this movement with a donation of $500,000” was one comment by Gucci at the time.
Following a school shooting in 2017 which left 17 people dead, Gucci announced its support for tighter controls. It’s possible that Gucci’s generous donation was motivated by the death of Gucci salesman, Javier Jorge-Reyes, and injury of Gucci store manager, Leonel Melendez Jr. Both deaths were both caused by gun violence.
The Prince’s Trust — Charles Tyrwhitt
Men’s dress shirt retailer, Charles Tyrwhitt works regularly with Prince Charles’ charity, The Prince’s Trust. This is a charity in the United Kingdom, founded in 1976 by Charles, Prince of Wales. It focuses on helping vulnerable people get their lives back on track and find work.
Charles Tyrwhitt designed custom scarves, ties and umbrellas for in support of the charity. Where each item in the collection is sold, £5 is donated to The Prince’s Trust.
The company also encouraged its employees to raise money too. In fact, business founder, Nick Wheeler, raised over 100,000 when he completed an 874-mile bike ride from Land’s End to John O’ Groats in the UK. And, members of the company attend and recruit individuals through The Prince’s Trust ‘Get Hired’ Days. This is where young people who have been through The Trust’s programmes have found themselves ready to move into work and are actively looking for work.
Watch Hunger Stop — Michael Kors
You’ve probably heard of Michael Kors, most famous for their handbags and accessories. It was in 2013 when they launched their Watch Hunger Stop campaign. According to the Michael Kors website, they’ve helped the United Nations World Food Programme (WFP) deliver 15 million meals to children in need.
Kate Hudson announced her collaboration with the campaign in 2018. There are many ways that people can donate — through the purchase of a timepiece, a Snapchat using a store geofilter or through posting a photo wearing a Watch Hunger Stop T-shirt. Each action donates a certain amount of money and corresponding meals to children in need. the programme supports 16 million children over 70 different countries.
Sustainable fashion — Stella McCartney
When it comes to environmentally friendly brands, Stella McCartney is up there with the best. She continually makes a difference with regards to environmental fashion and sustainability. Using the latest in eco-friendly technology, she changes attitudes to sustainable fashion and demonstrates how eco-fashion can be done.
She doesn’t use any fur or leather in the creation of her garments. Take her latest swimwear range for example, in partnership with Adidas. The swimsuits are made from Lycra Xtra Lite fabric, which is resistant to chlorine and uses recycled Parley Ocean Plastic yarn.
Stella even made changes to the way she dyes her products. She partnered with Colorifix to reduce environmental damage during this process. They do this through isolating the DNA that creates colour in nature and uses 10 times less water than the traditional process.
What do you think of these charitable gestures? Are you a fan of any of these brands? Please drop a comment in the comments section below. Thanks for stopping by.