As a fashion brand that is trying to break out and compete with the big dogs, you will always be on the hunt for more items to put on sale on your website. Many brands are collaborating together because it’s simply too expensive to go it completely alone these days. Small business owners and entrepreneurs are also doing this but in a slightly different way. They are selling their own fashion line but they are also ‘mixing and matching’ all sorts of items that would go well with their line. Essentially, this allows brands and customers to make and buy all sorts of outfits from one ecommerce website. The road to increasing your items list isn’t as long as you would think it is.
Bare-faced honesty and collaboration
Before you try different angles, just consider emailing a fashion brand that you want to work with. It’s very common for brands that specialize in winter to work together. Hugo Boss photograph models wearing their long woolen overcoats, who are also wearing leather gloves made by a specialist company called Dents. At the bottom of every item page, there are clickable links to all the other items the model is wearing. Coming from this sort of angle, it makes sense to just email the brands you like, present this idea of collaboration and see how far you can get.
Going for a meeting
If all goes well with your email or phone conversation, you will be called in to pitch to the sales assistant and his or her team. They are in charge of ‘new partnerships’ which is basically, finding all kinds of brands, entrepreneurs, modeling agencies, and suppliers to work with. To shock and wow them during your pitch, you need to go hell for leather in your presentation.
It should consist of all the relevant figures. What kind of visitor numbers do you achieve on your ecommerce website? What kind of follower numbers and interaction do you get on social media? What are your sales figures? What is the best thing that people like about your range? Coupled with all this kind of information needs to be a digital visual conjuring of what it would be like to see people walking down the street wearing both of your brands. You can do real-world modeling photos to illustrate this but hiring a professional photoshop image editor would be better.
Handling the traffic
The brands you’re working with will want to know if you can handle the sales that might come from collaborating with you. They will be a little hesitant if you don’t have the bandwidth and space for your ecommerce website to extract as many sales as possible if you were to be chosen. With a cheap vps package like the VPS Ultra, you can more than handle your own turf. With 200GB in SSD space, 32GB of RAM, and automated backups, you can bench press any amount of traffic and remain reliable during rush hour.
As we all seek to climb out of this pandemic-led recession, working with different brands is going to become the norm. This is how you can get your foot in the door first.