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How to Sound More Relatable on Your Blog

Blogging is a lot different from other forms of writing. It’s more informal, personal and relatable. I like to think of blogging like having a good conversation with a good friend at Starbucks. But instead of talking, you’re writing it all down.

As a blogger, it took me time to ease into the unique style of writing blogging offers. I had to learn to be more relatable to my audience. With a lot of practice I was able to master the art of effectively communicating with my audience through my blog.

 

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If you’ve also been struggling with trying to sound more relatable on your blog, here are some tips that may help.

 

  1. Look for a common ground

Imagine you’re meeting someone for the first time. What’s the best way to get a conversation started? Of course, by talking about something that they’re interested in. But what sustains the conversation? It’s if the thing they’re interested in interests you too.

That’s exactly how it’s like when you’re blogging. To sound more relatable in your blog you need to find a common ground that both you and your audience are interested in.

Share similar experiences. You can also use the same words and expressions they would have used. Identifying the similarities you have with your audience is a great way to create content that they can easily relate with.

 

  1. Show empathy

Before you start crafting content for your blog, always have it at the back of your mind that your audience wants to connect with someone who is as human as they are. So when you’re blogging, show empathy. Let your content show them that you care about their feelings, their challenges and their goals. Show that you understand them.

 

  1. Inject gratitude and appreciation

Your blog is nothing without your readers.  So the least you could do is to thank your readers for stopping by your blog or taking time to read your blog post. You may not necessarily write a long thank you note in your blog post. A line or two in the comments thanking your readers for their time can make a big difference.

 

  1. Imagine you’re having a conversation with a good friend

I think this is the key to writing that perfect relatable blog post. And the funny thing is that this is the tip that most bloggers miss the most.

Ask yourself: How would you talk about your blog topic with your close friend?

Don’t look at your blog as a place where only you do the talking. You need to picture yourself having a conversation with a member of your target audience. It’s so much easier to relate with someone who is trying to engage you in conversation than with someone who is trying to pour all the information in one swoop.

Add some personality.  Use words (no swear words) you would use in real life like “duh”, ”yay” or “ouch”.  Such words make your audience feel like they are having a conversation with a real person. Don’t be afraid to throw in some insider jokes that your audience can relate with.

 

What are your thoughts on these blogging tips? How do you sound more relatable on your blog?

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How to Survive the Quiet Months as a Self Employed

The earning potential of a freelancer or self employed is limitless, unlike being an employee. As a self employed person you determine how much you want to earn so long as you back it up with the work that will make that figure possible. In a 9 to 5 you’re only entitled to a fixed salary from month to month.

There are pros and cons for each career path, so it all depends on what matters to you. Working from home works for me and my family at the moment, and I don’t see that ever-changing. I enjoy my work and the flexibility it brings. Plus, I make more money every month than I did at my previous traditional 9 – 5 job.

 

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Although being self employed is great, there are times when you face those dreaded quiet months where the inflow of projects or gigs is slow. This can pose a challenge in your life. However, if you’re prepared for those quiet months you’ll be unperturbed when those months knock at your door. Here are some quiet months survival methods for when you are struggling with new ideas to bring in money.

 

Survival Tip #1: Plan ahead

As much as planning for success is important, you should also factor in moments when things may not work according to plan. That’s where most self-employed miss it. They don’t expect that anything can go wrong, but that’s nearly impossible in real life.

Have a list of all the things you want to achieve next month and how you will make them happen. Now on another list write all the mishaps that could probably happen and how you would get over the problem.

This little exercise will give you a realistic perspective of your monthly goals as well as a road map out of possible things that may go wrong. The idea is not to focus on the negatives but rather help you make necessary improvements to smash your goals.

 

Survival Tip #2: Contact previous clients

Clients are the livewire of your business. So, if you’re having quiet months then you have a problem. The good news is that you don’t have to go very far before you can get clients.

One of the ways to get clients to patronize you is to reach out to your previous clients. Ask them if they have any projects you can help them with. Give them offers that will make them come back.

If they aren’t ready to hire you for the month, don’t stop there. Ask them if they know anyone who would need your service or product. You’d never know how many gigs can come out from just asking. Reach out to various corporations and see what happens.

 

Survival Tip #3: 10X your outreach

During those dry spells, you have to put yourself out there constantly and consistently so that more people can know about you and the products and services you offer. The more people know about what you do, the higher the chances that someone will buy from or hire you.

There are so many ways you can put yourself and your business out there. You can join meet-ups or other networking events and connect with people. Guest posting to showcase your expertise and attract your target audience is another great idea. You can help your target audience with problems or questions they have as a way to let people know what you can do. Pitch to companies or small businesses you can offer your services to.

 

Survival Tip #4: Promote on Social Media

Never estimate the power of social media. With the help of social media, you can be based in the UK, but still reach people as far as Detroit or from China. Ensure you always promote your business on social media. Make use of the social media platforms that work best for your kind of business and get the word out there.

 

 

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These survival tips are tried and tested by me, and have worked beautifully for many years now.

How do you handle the quiet months in your business? Do you have any tried and tested tip to share with other self-employed persons? Please drop a comment in the comments box below.

If you enjoyed reading this post, remember to share it on your social media platforms.

 

*Collaborative post.

 

 

How long did it take for you to pass your driving test

What’s the worst part about learning to drive? The inevitable practical test that we need to pass before gaining our independence on the roads.

Nowadays, unless you live in central London, having a driving licence is a very useful commodity. It’s useful for work, holidays and driving your friends and family around as a chauffeur service.

The build up to the test is a nerve wracking experience. You’ve invested all that time and money into practicing, organising a car and promising people lifts once you pass. It’s not a cheap endeavour and the test itself is the final hurdle before you can be let loose!

There are a few interesting statistics when it comes to the UK driving test which are covered in an infographic from Absolute Reg.

Using official government data, they’ve shared some key facts about practical driving test pass rates that you might not know about. Or might not want to know about…

 

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In 2017, the pass rate for UK car driving tests was 47.1% for people taking the test on their first attempt. Meaning that over half of people fail, so don’t get too disheartened if this happens to you. You’re actually in the majority.

It’s also revealed that the pass rate is higher for men. 50.6% of men passed with the rate lower for women at 43.9%.

Living in a big city like London is also a downside if you’re taking your test. London test takers have a lower pass rate, which is unsurprising given the greater number of distractions you have to deal with on the roads and other drivers getting in your way. So taking your test in a more remote location could be a great option if you’re struggling to pass.

And although young drivers have a bad reputation on the roads, the 16-25 age group has the highest pass rate!

 

My thoughts

These results don’t surprise me. I am yet to pass my driving test. My theory test has now expired so I will need to take that test again too. I had my first driving test about 5 years ago. I was heavily pregnant with the twins and paranoid. So failing my test came as no surprise.

I am looking forward to passing my driving tests this year. Driving would bring a new form of independence. I won’t have to over plan my trips or wait for anyone to take me where I need to go.

 

Have you passed your driving tests? How long did it take you to pass them?

 

*Collaborative post.

 

 

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