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Blogging Tips For Sponsored Posts

I wrote about How Much To Charge For Sponsored Posts some days ago. If you missed that post, click here. I promised to write a post on tips for writing a sponsored post in my previous blogging post and I do keep my word.

Here are 6 tips you can start trying today:

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Work On Your Blog

Work on your blog content and the brands will come knocking.

Get Paid

This point is so very important. Set your sponsored post rates and get paid. Your time is your money. Do not work for free. The link above explains this tip in more detail. Check it out.

Take Payment In Advance

I remember a sponsored post I wrote for a Spanish brand some years ago. We agreed on the fee, I wrote the post within an hour and I scheduled the post to go live the next day. It took me a good couple of days of chasing up my payment via email before I eventually got paid. That was a HUGE mistake. The stress of sending daily reminders and just worrying about me never getting paid was more than the work itself. Since then I have always taken payment in advance.

My experience is a lot better than some other experiences. Some bloggers have had to take down some sponsored posts because the payments were never made. Don’t make the same mistake. Always take payment before you even start writing. PayPal is a safe means of receiving and sending money. It protects both the sender and recipient.

Be Professional

Be professional when dealing with brands and their PRs. Respond to emails and messages in a formal and timely manner. Make sure you understand the post requirements and timescales and keep to them. Always let the brands know when the sponsored post is live by sending a link to the post. Being professional just shows you know what you are doing.

Your Blog Is Not A Billboard

You do not have to accept every sponsored post offer or collaboration that comes your way. Be selective. Only accept offers that suit your blog. Try not to have too many sponsored posts on your blog back to back. Depending on how frequent you post, 2 or 3 in 10 posts can be sponsored without your blog looking like a billboard. Do not cheapen your brand for a few bucks.

Disclosure

Always let your readers know when a post is sponsored. This tip is so very important. Transparency is the key to gaining your reader’s trust. Disclose every sponsored post.

That is all folks. Do you have any tried and tested sponsored post tip? Share in the comment section. Thanks for reading.

 

 

 

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How Much To Charge For Sponsored Posts

A sponsored post or a promoted post is a post on a blog that actively promotes the products and services of a brand. In other words, a sponsored post is classified as an advertisement. This post could be written by you or by the advertisers. Once you start blogging consistently, and your blog traffic, followers and engagement start to increase, you will begin to catch the attention of various brands all over the world and before you know it, the emails start dropping in your mailbox. Emails from brands and their PRs asking you to publish a sponsored post (an advert) on your blog. Once this starts happening, you need to have your rates ready. Most bloggers usually have a media kit ready to send out when requested. The media kit usually have all the information regarding the blog stats and the rates for  sponsored posts and other forms of advertisement. Some other bloggers just determine the price of each sponsored post, post by post. How Much To Charge For Sponsored Post

When I started blogging in 2012, I didn’t know much about sponsored posts or the various ways bloggers could make money. I wrote a post about how bloggers make money through sponsored posts some days ago. If you missed it, catch up here. I have been blogging for over two years now, and when I look back, I wish I had posts like this one to explain all this blogger jargons to me. I had to learn on the job. That is why I have decided to write more about blogging and I hope it benefits someone. Now back to the topic at hand. What you decide to charge for each sponsored post is a personal decision. Having said that, I believe there are some ground rules that should be adhered to regardless of the brand or post requirements. Here they are:

Do Not Work For Free

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When I say this, I mean you should always have a fee in £ or $ or which ever currency you use. It is called Sponsored Post for a reason. Do not publish a sponsored post in return for a social media shout out, to go into competition or a “thank you”. I had a major meltdown recently and I wrote about it here. I got sick and tired of people trying to get me to advertise their products and services in return for nothing. Anytime you place a link to a website on your blog, it benefits that website, do not be fooled. Some brands send emails offering you guest posts. Guest Posts are requests from bloggers and any link on that post should be to the blogger’s blog, not a shoe shop. Press Releases on the other hand are just emails with new products information sent out to bloggers and journalists. I treat them as “information only”, I don’t act on them and they are not sponsored posts request. The subject line usually has press release or PR in it and they are usually worded differently from a sponsored post request. These emails do not tell you to do anything, they just inform.

Here is an example of a press release I received this week:

With Father’s Day coming up on Sunday, June 21st, get Dad a tech-trendy gift at an affordable price with Kenneth Cole Connect. The sophisticated line of smart watches for $165 and less boasts 12 versatile unisex styles — from a sleek stainless steel bracelet to bold pops of color — so there really is something for everyone. Kenneth Cole Connect smart watches allow you to “Be Smart With Your Time” by staying discreetly connected with alerts that go straight to your wrist. With Kenneth Cole Connect, this Father’s Day you take a memorable family selfie — no matter how big your brood — with the ability to take selfies longer than your arm (like a selfie stick)! The smart watches start at $135 and are available worldwide, as well as online at KennethCole.com. If technology isn’t his thing, Ted Baker watches offer an array of whimsical yet practical styles that Dad will enjoy wearing. Stylish and contemporary, Ted Baker watches strive to embody that classic British flair. The Men’s Spring/Summer 2015 collections vary from the sleek Smart Casual to the chronograph-focused Sport to the elegant Dress Sport. Starting at $155 for high quality craftsmanship and available in various worldwide markets and at TedBaker.com. Please find the image links below and do not hesitate to let me know if you would like additional information

Here is an example of an email from a brand trying to get me to work for free:

Good Afternoon, I hope you are well. My name is Jade and I am currently working on increasing the online visibility of ——— While doing some housekeeping for the brand, I noticed that you mention our company, but have not linked to our website. To help with user experience and brand recognition (making life easier for your readers), would you be able to attach the link back to —– If you have any questions, please feel free to get in touch as I would be more than happy to help. Kind Regards

Emails like the one above I just ignore. You can’t tell me what I should or should not include on my blog. If I buy a dress with my money and post on MY blog, I am not obligated to link back to the brand website. I will mention where I got it from so my readers know where to find it. If a brand wants a link back, that will be classified as an advertisement request or a sponsored post. I hope Jade is reading this.  Write or Edit All Sponsored Posts If you don’t write the sponsored post, make sure you edit it and also make sure the post fits in with your blog content. This is very important. I write about fashion, beauty, blogging and a bit of lifestyle every now and again. You won’t see me writing about food or pets ever. I usually charge more if I write the post myself and my rate varies.

How Much To Charge For A Sponsored Post

Blog Advertising Rates

Picture Source:blogadvertising rates.com

I go by the table above as a minimum guide. I won’t take anything lower than $50 and won’t want to believe any blogger would. I take a lot more than the minimum but a new blogger can start off with this. Google page ranks do not change anymore so I go by Domain Authority (DA), PR 2 should be DA 20 and below, PR 3 30 to 40, PR4 should be 41 to 50 and PR 5 should be 51 and above. Fashion and Style Police is currently on 31, so according to this table, I should be charging $150 per sponsored post, which I think is very reasonable. My sponsored post rate is around that figure. I usually follow the table above and base my rate on how many sponsored posts I want on the blog in a month, the brand or PR in question, how much time I spend putting the post together, and so on. What are your thoughts? Sound off in the comment section. I will be writing on some Sponsored Post Tips in the next couple of days so watch this space. Thanks for reading and do share.

How Bloggers Make Money Part 3

This is the final part of the ‘How Bloggers Make Money’ series. If you missed the last two parts where I wrote about how Bloggers make money through Google Adsence and WordAds, click here, or how Bloggers make money through banner advertising and affiliate marketing links, click here.

How Bloggers Make Money

I am happy many people are finding these posts very useful. Blogging and its vague financial rewards should be discussed frequently. I wish I had posts like this to read two years ago. I won’t have made the many mistakes I made in the early days. Here are some more ways Bloggers make money:

Sponsored Posts

Sponsored posts are posts brands pay Bloggers to write and publish, usually with links to the brand’s site. Sometimes, the brand writes the post and all the Blogger has to do is to edit and publish. This is a very popular way Bloggers make money and it is my favourite way of monetizing Fashion and Style Police; I remember getting my first sponsored post offer just four months after I started blogging. What you could earn from one sponsored post could be anything from £20 to £200 or more, depending on the brand, your followers, blog engagement, whether you write the post or the brand writes it, the blog’s traffic, the blog’s domain authority, and so on. I know some Bloggers who charge hundreds of pounds for a sponsored post and some even charge a couple of thousands of pounds, these Bloggers have a huge following and a lot of traffic so work on growing your blog before you start requesting such amounts.

If you have at least 5000 unique visitors a month and you have a Domain Authority of 25 at least, you can charge £30 and above for a sponsored post. You can check your blog’s Domain Authority and other information here.

At the end of the day, charge what you are comfortable accepting, don’t work for free and always remember to let your readers know when it is a sponsored post. Transparency people! I will be writing a more comprehensive post on what to charge for sponsored posts using various examples so watch this space.

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Product Gifting

The difference between product gifting and sponsored posts is that the brands pay the Blogger by sending products for free in return for a post. If a Blogger has accepted a product, you see a post with the c/o (courtesy of) alongside the product details letting the readers know the product was gifted. I started receiving gifts from brands months after I started blogging. Many Bloggers still charge a fee alongside the product to guarantee a post depending on the brand and the product in question. Bills in 2015 cannot be paid with clothes and shoes unfortunately. Bloggers are usually gifted all sorts regularly by brands. In a month, I usually receive over 5 items by brands and their PRs and that is a small figure. Many famous bloggers can easily receive over 20 items or more in a month. This is a nice perk of the blogging job but I only receive products I will happily buy with my own money from brands I love and respect. I get offers from so many brands trying to send me a $10 sunglasses or shoes in return for a sponsored post, no thanks. Not on Fashion and Style Police. I have My Brand to protect.

Sponsored Giveaways

Sponsored giveaways are when brands offer your blog readers a product through a competition on the blog. You must have seen this on blogs, it is quite popular with Bloggers. Some Bloggers run a giveaway with their own money, I have done this in the past, and some Bloggers organise a giveaway sponsored by a brand on their blog. In other words, Brand A contacts Blogger A and offers to send a pair of jeans to a blog reader chosen by Blogger A, Blogger A gets traffic and readers are excited and eager to win, everyone loves a freebie. Brand A gets free advertising or paid advertising if Blogger A is smart enough to charge for this giveaway and also get a pair of the jeans for herself.

Most Bloggers charge to organise a giveaway. The figure varies depending on various factors like the brand and item in question, the blog’s followers and traffic, how influential the Blogger is and so on.

Brand Ambassador

This is when a Brand selects a Blogger or Bloggers to promote its products and services. Usually, the brand will send its products regularly to the Blogger and there should be a banner ad up on the blog as well. I know a couple of Bloggers that are Brand Ambassadors and they usually get free clothes and accessories monthly, and they publish sponsored posts for the brand regularly as well. There are so many cool blogs all over the web, so you will need to stand out from the rest to be noticed by the brands. Work on publishing the right content and market the hell out of your blog. Make use of all the social media channels and get noticed.

OTHERS

Many Bloggers are now making money by writing books and e-books, writing for other online sites and magazines, attending events, organising Twitter chats and Instagram takeovers for brands, vlogging on YouTube, the blogging opportunities are indeed endless and it is a profitable venture if you get it right.

 

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