Goodbye 2018

We have less than 48 hours left in 2018 and I am super excited to bid this year farewell. It was a good year with ups and downs. I grew a lot this year. It was challenging in some cases but the challenges made me take the bull by the horn and keep moving. I know 2019 is going to be a much better year all around, and I can’t wait to see what the new year brings.

Before we heard into 2019, here are some highlights of my year –


My Birthday in January

Bday Girl Picture


I started the year off with my Birthday as a January baby. I had a good time celebrating another year. The thirties are being very good to me and I am loving it.


Trip to New York and Maryland


UK Blogger Picture


We visited New York and Maryland in April. It was a fun trip. We all had a great time and it is one holiday I can’t ever forget. I wrote a few blog posts about our trip to New York and some of the places we visited. I also wrote about our road trip from New York to Maryland, so play catch up on the posts if you missed any.


The Kiddies Graduated Pre School

Preschooler graduation pictures image


My babies graduated Pre School in July and that was a big deal in our house. They are growing very fast before my very eyes and it has been amazing watching them thrive.


Collaborating with brands

Leesa Mattress Image


This year has been brilliant with me working with some amazing brands in different ways. Long may it continue.

Here are some of the examples of the collaborations –

Leesa Mattress Review

F and F Clothing

Professional Eye Studio


M & S Opticians




Got to Film with Mumsnet and F and F Clothing



I got to film with Mumsnet and F and F Clothing last summer. It was my first time filming with a brand and it was a lovely experience. I got to step out of my comfort zone and do something completely different and I loved it.


Started my YouTube Channel


Half Term in Portugal

Travel tips image


We visited the lovely city of Algarve in Portugal over half term in October and it was amazing. We enjoyed the lovely weather and the resort we stayed in was fantastic. It was a lovely short holiday.



I started my YouTube channel in the summer as well. It has been on my mind for years and I am glad 2018 was the year I finally decided to just do it. I have not posted a video on there in a long time but I plan to be more consistent next year. I am hoping to grow my channel a little more so do check it out if you can.


How has this year been for you? Any new year resolutions for 2019?





How Much To Charge For Sponsored Posts

A sponsored post or a promoted post is a post on a blog that actively promotes the products and services of a brand. In other words, a sponsored post is classified as an advertisement. This post could be written by you or by the advertisers. Once you start blogging consistently, and your blog traffic, followers and engagement start to increase, you will begin to catch the attention of various brands all over the world and before you know it, the emails start dropping in your mailbox. Emails from brands and their PRs asking you to publish a sponsored post (an advert) on your blog. Once this starts happening, you need to have your rates ready. Most bloggers usually have a media kit ready to send out when requested. The media kit usually have all the information regarding the blog stats and the rates for  sponsored posts and other forms of advertisement. Some other bloggers just determine the price of each sponsored post, post by post. How Much To Charge For Sponsored Post

When I started blogging in 2012, I didn’t know much about sponsored posts or the various ways bloggers could make money. I wrote a post about how bloggers make money through sponsored posts some days ago. If you missed it, catch up here. I have been blogging for over two years now, and when I look back, I wish I had posts like this one to explain all this blogger jargons to me. I had to learn on the job. That is why I have decided to write more about blogging and I hope it benefits someone. Now back to the topic at hand. What you decide to charge for each sponsored post is a personal decision. Having said that, I believe there are some ground rules that should be adhered to regardless of the brand or post requirements. Here they are:

Do Not Work For Free


When I say this, I mean you should always have a fee in £ or $ or which ever currency you use. It is called Sponsored Post for a reason. Do not publish a sponsored post in return for a social media shout out, to go into competition or a “thank you”. I had a major meltdown recently and I wrote about it here. I got sick and tired of people trying to get me to advertise their products and services in return for nothing. Anytime you place a link to a website on your blog, it benefits that website, do not be fooled. Some brands send emails offering you guest posts. Guest Posts are requests from bloggers and any link on that post should be to the blogger’s blog, not a shoe shop. Press Releases on the other hand are just emails with new products information sent out to bloggers and journalists. I treat them as “information only”, I don’t act on them and they are not sponsored posts request. The subject line usually has press release or PR in it and they are usually worded differently from a sponsored post request. These emails do not tell you to do anything, they just inform.

Here is an example of a press release I received this week:

With Father’s Day coming up on Sunday, June 21st, get Dad a tech-trendy gift at an affordable price with Kenneth Cole Connect. The sophisticated line of smart watches for $165 and less boasts 12 versatile unisex styles — from a sleek stainless steel bracelet to bold pops of color — so there really is something for everyone. Kenneth Cole Connect smart watches allow you to “Be Smart With Your Time” by staying discreetly connected with alerts that go straight to your wrist. With Kenneth Cole Connect, this Father’s Day you take a memorable family selfie — no matter how big your brood — with the ability to take selfies longer than your arm (like a selfie stick)! The smart watches start at $135 and are available worldwide, as well as online at If technology isn’t his thing, Ted Baker watches offer an array of whimsical yet practical styles that Dad will enjoy wearing. Stylish and contemporary, Ted Baker watches strive to embody that classic British flair. The Men’s Spring/Summer 2015 collections vary from the sleek Smart Casual to the chronograph-focused Sport to the elegant Dress Sport. Starting at $155 for high quality craftsmanship and available in various worldwide markets and at Please find the image links below and do not hesitate to let me know if you would like additional information

Here is an example of an email from a brand trying to get me to work for free:

Good Afternoon, I hope you are well. My name is Jade and I am currently working on increasing the online visibility of ——— While doing some housekeeping for the brand, I noticed that you mention our company, but have not linked to our website. To help with user experience and brand recognition (making life easier for your readers), would you be able to attach the link back to —– If you have any questions, please feel free to get in touch as I would be more than happy to help. Kind Regards

Emails like the one above I just ignore. You can’t tell me what I should or should not include on my blog. If I buy a dress with my money and post on MY blog, I am not obligated to link back to the brand website. I will mention where I got it from so my readers know where to find it. If a brand wants a link back, that will be classified as an advertisement request or a sponsored post. I hope Jade is reading this.  Write or Edit All Sponsored Posts If you don’t write the sponsored post, make sure you edit it and also make sure the post fits in with your blog content. This is very important. I write about fashion, beauty, blogging and a bit of lifestyle every now and again. You won’t see me writing about food or pets ever. I usually charge more if I write the post myself and my rate varies.

How Much To Charge For A Sponsored Post

Blog Advertising Rates

Picture Source:blogadvertising

I go by the table above as a minimum guide. I won’t take anything lower than $50 and won’t want to believe any blogger would. I take a lot more than the minimum but a new blogger can start off with this. Google page ranks do not change anymore so I go by Domain Authority (DA), PR 2 should be DA 20 and below, PR 3 30 to 40, PR4 should be 41 to 50 and PR 5 should be 51 and above. Fashion and Style Police is currently on 31, so according to this table, I should be charging $150 per sponsored post, which I think is very reasonable. My sponsored post rate is around that figure. I usually follow the table above and base my rate on how many sponsored posts I want on the blog in a month, the brand or PR in question, how much time I spend putting the post together, and so on. What are your thoughts? Sound off in the comment section. I will be writing on some Sponsored Post Tips in the next couple of days so watch this space. Thanks for reading and do share.

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