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How to Improve your Domain Authority

As a full-time blogger, my domain authority is very important to me, and I know it is the same for many bloggers. As a Blogger and Blogger Outreach Consultant, I know many brands tend to work with bloggers that have a minimum domain authority of at least 20, so improving and maintaining a good domain authority score is very important if you plan to make money from your blog.

 


 

A blog’s domain authority is set by Moz Open Site Explorer, and it is simply a score that shows how your website is really doing. It works by crawling the web to find sites that link back to your site; it then measures the value of these links and generates a number based on the results.

Before you can have a valid domain authority, you need to have your own domain. So yourblogname.com, co.uk or net, but not .wordpress, or blogspot, if that makes any sense. Many new bloggers tend to think they have a domain authority with a free WordPress/Blogger blog, but they don’t, as their blog is piggybacking on the host platform, which explains the very high domain scores. However, blogs with a vanity domain (that is a blog with a domain name but hosted on WordPress/Blogger) do have a valid domain authority, so you don’t need to be self-hosted to have a domain authority. I see this question come up a lot online, so I thought to clarify this bit before going further.

So how do you improve your domain authority? I have blogged for over 4 years now on Fashion and Style Police, and at the moment, I have a domain authority of 33. I going to mention things that I believe has helped me.

 

Regularly Posting Quality Content

I blog almost every day and I think my blogging regularly has helped improve and maintain my domain authority. But the key is to post regular quality content and not just churn out post after post that have no depth.

Posting regular quality content would get you views, comments, likes, link backs, and shares, which all help your domain authority massively.

 

Using SEO Properly

Using SEO properly means your blog posts would appear on search engines, which makes it more likely to get views, comments, shares, and the likes. What use is a great post or blog if no one can find it? Good use of SEO increases the number of eyeballs on your blog, which will eventually increase your domain authority.

 

 

Build a Social Following

A blog’s social following does have an impact on its domain authority. If you have a decent following on social media with engaged followers, you will see an increase in your blog views, comments, shares, and the likes, which eventually helps the overall domain authority of your blog. I wrote a little more about this in my book – How to Cash in as a Blogger, so go have a read and please leave a review on Amazon once you are done. I need them reviews like I need air!

 

Commenting on Other Blogs

Commenting on other blogs does have a massive impact on the domain authority of your blog because it links back to your blog, if you leave your blog link details in the website box. However, I would advise you don’t leave your blog link under your comment except the blogger is happy with this. I personally don’t like it because I have to deal with broken links every now and again, and these links are usually the main culprits. Leaving your website link in the allocated section should do the work fine, and also make sure your comment is a decent amount of words, I would say at least 10 words if possible.

 

 

 

Writing at Least 300 Words Posts

The minimum word count of a blog post should be at least 300 words. I know sometimes it may be hard to write-up a post up to 300 words especially for Giveaway posts but that should be your ideal target. Research and experience has shown me that longer posts help improve the domain authority of a blog. And these posts also rank high on Google so it is a win-win.

 

Try these tips for 6 months and see if your blog’s domain authority increases.

Do you have any domain authority tips to share?

If you have enjoyed reading this post, please do leave a comment and share.

Thank you.

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How Bloggers Make Money Part 3

This is the final part of the ‘How Bloggers Make Money’ series. If you missed the last two parts where I wrote about how Bloggers make money through Google Adsence and WordAds, click here, or how Bloggers make money through banner advertising and affiliate marketing links, click here.

How Bloggers Make Money

I am happy many people are finding these posts very useful. Blogging and its vague financial rewards should be discussed frequently. I wish I had posts like this to read two years ago. I won’t have made the many mistakes I made in the early days. Here are some more ways Bloggers make money:

Sponsored Posts

Sponsored posts are posts brands pay Bloggers to write and publish, usually with links to the brand’s site. Sometimes, the brand writes the post and all the Blogger has to do is to edit and publish. This is a very popular way Bloggers make money and it is my favourite way of monetizing Fashion and Style Police; I remember getting my first sponsored post offer just four months after I started blogging. What you could earn from one sponsored post could be anything from £20 to £200 or more, depending on the brand, your followers, blog engagement, whether you write the post or the brand writes it, the blog’s traffic, the blog’s domain authority, and so on. I know some Bloggers who charge hundreds of pounds for a sponsored post and some even charge a couple of thousands of pounds, these Bloggers have a huge following and a lot of traffic so work on growing your blog before you start requesting such amounts.

If you have at least 5000 unique visitors a month and you have a Domain Authority of 25 at least, you can charge £30 and above for a sponsored post. You can check your blog’s Domain Authority and other information here.

At the end of the day, charge what you are comfortable accepting, don’t work for free and always remember to let your readers know when it is a sponsored post. Transparency people! I will be writing a more comprehensive post on what to charge for sponsored posts using various examples so watch this space.

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Product Gifting

The difference between product gifting and sponsored posts is that the brands pay the Blogger by sending products for free in return for a post. If a Blogger has accepted a product, you see a post with the c/o (courtesy of) alongside the product details letting the readers know the product was gifted. I started receiving gifts from brands months after I started blogging. Many Bloggers still charge a fee alongside the product to guarantee a post depending on the brand and the product in question. Bills in 2015 cannot be paid with clothes and shoes unfortunately. Bloggers are usually gifted all sorts regularly by brands. In a month, I usually receive over 5 items by brands and their PRs and that is a small figure. Many famous bloggers can easily receive over 20 items or more in a month. This is a nice perk of the blogging job but I only receive products I will happily buy with my own money from brands I love and respect. I get offers from so many brands trying to send me a $10 sunglasses or shoes in return for a sponsored post, no thanks. Not on Fashion and Style Police. I have My Brand to protect.

Sponsored Giveaways

Sponsored giveaways are when brands offer your blog readers a product through a competition on the blog. You must have seen this on blogs, it is quite popular with Bloggers. Some Bloggers run a giveaway with their own money, I have done this in the past, and some Bloggers organise a giveaway sponsored by a brand on their blog. In other words, Brand A contacts Blogger A and offers to send a pair of jeans to a blog reader chosen by Blogger A, Blogger A gets traffic and readers are excited and eager to win, everyone loves a freebie. Brand A gets free advertising or paid advertising if Blogger A is smart enough to charge for this giveaway and also get a pair of the jeans for herself.

Most Bloggers charge to organise a giveaway. The figure varies depending on various factors like the brand and item in question, the blog’s followers and traffic, how influential the Blogger is and so on.

Brand Ambassador

This is when a Brand selects a Blogger or Bloggers to promote its products and services. Usually, the brand will send its products regularly to the Blogger and there should be a banner ad up on the blog as well. I know a couple of Bloggers that are Brand Ambassadors and they usually get free clothes and accessories monthly, and they publish sponsored posts for the brand regularly as well. There are so many cool blogs all over the web, so you will need to stand out from the rest to be noticed by the brands. Work on publishing the right content and market the hell out of your blog. Make use of all the social media channels and get noticed.

OTHERS

Many Bloggers are now making money by writing books and e-books, writing for other online sites and magazines, attending events, organising Twitter chats and Instagram takeovers for brands, vlogging on YouTube, the blogging opportunities are indeed endless and it is a profitable venture if you get it right.

 

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