Social media is a great way to increase your reach and promote your brand/business. But to enjoy the full benefits social media has to offer you need to build your social media following. This could take months/years, and the growing process never truly ends. I have written a post in the past about the power of social media and my book – How to Cash In as a Blogger covers this as well.
It is important for you to note that your aim should be to gain quality followers who love your content and will engage with you. Some people follow the wrong approach when it comes to gaining followers. Instead of winning their hearts, they buy them. Buying followers will lead you nowhere. The followers you pay for hardly engage with you, rather they are just numbers.
If you want to gain quality followers and raving fans, then applying these steps will help you achieve that. Whatever method you decide to use, you need to make sure you apply it consistently over a long period of time. Growing your social media followers is hard work and it does not happen overnight. But if you put your heart and soul into what you do, but you will eventually begin to see results over time.
Find, follow and engage with people in your niche
The main aim of social media is to actually socialize with people. In order for you to do that you need to find people, follow and strike a conversation with them. Make sure the people you follow are those who would be interested in your content. This will help to ensure that both of you benefit from the connection. If they find you interesting, they will surely follow you back.
Pro Tip: Go to the social media account of an influencer in your niche. Check out their list of followers and engage with them. You are more likely to engage with people who would be interested in your content.
Be a source of valuable information
People are always in search of information. Make sure you post quality information consistently. The information you share doesn’t always have to be yours. You can share other’s posts, images and tweets that you think your followers will find valuable. The re-shares would likely get you more followers in return.
Pro tip: Follower people you are genuinely interested in. Avoid “follow for follow” as much as you can, so you are not stuck with a boring timeline you have no interest in.
Hashtags will help increase the visibility of your posts. As more people see your posts then more people will be inclined to follow you especially if you post valuable content regularly.
Pro tip: To effectively use hashtags, you need to make sure you choose hashtags that the followers you want to attract will use. For example, if you’re a wedding planner or a wedding photographer, you’ll attract more followers if you used the hashtag #GettingMarried or #WeddingInspiration.
Blog about some of your social media conversations
If you have a steady flow of readers to your blog, this tip will work really well. Blogging about some of the conversations you had with your followers or about the posts or comments your followers made will let your readers know that you acknowledge their presence. This will encourage more people to follow you on social media and engage with you.
Pro tip: After writing a blog post about a conversation you had on social media, make sure you tag the people you mentioned. This will encourage them to share that post on social media. As more people read the post, this will increase your reach and your following.
Are you into social media? How do you grow your following?
Interesting read 😊
Thank you so much for these tips, I will b e sure ti keep them in mind.
Ah fab. Thanks for reading.
Great tips!! Thanks for sharing 🙂
Thanks for reading.
I must say it took me a few years to gain my followers and readers and a few more months to get engaging followers which has been great.
Same here. These things take time.
Great post I’m hoping to grow both my instagram and Facebook accounts so great tips here.
Ah nice. Thanks.
Thanks for the tips! I hadn’t considered the last one, I will definitely be putting these into practice.
Thanks for reading Mariam.
This is really helpful, thank you. I’m in the process of trying to grow EVERYTHING about my blog, this offers a great start point.
Glad you found it helpful..
Great tips! I would never have thought of a couple, I’m definitely going to try them – thank you!
Thanks for reading.
Great tips! I am on many forms of social media, and I definitely agree with hashtags! They’ve been a success for me ☺️
Yea me too.
Some sound advice, I agree when I started blogging had lots of spam about buying followers but really what is the point. It’s not a true reflection on what I do. I try and write relevant material and if it can help a handful of people in a similar situation to me then I’m happy with that.
Yea buying followers is not advisable..
Some social media platforms are easier to grow than others. I find twitter easiest and facebook the hardest
Yea Facebook is the hardest for engagement..
Yup I agree with these tips. Engagement goes a
Like ng way in gaining and keeping followers.
Yea it does..
These are all good tips. I think the best way of growing your following is definitely through interaction and engaging with your audience!
Yea true that.
Love all these tips!! Thank you for writing an amazing post!
Thanks for reading Jessica.
Great tips, consistency is the key I have found
Yea it is Kizzy.
Great post – I sometimes get so wrapped up in writing I actually forget to get myself more on social media.
Yea it is so easy to get wrapped up in writing that we forget to promote the writing.
Good tips here, I am trying to get better at my social media interaction – that is a huge goal for 2017 x
Ah nice x
Nice post and informative too. Expecting more posts like this. BTW i sent you an email to you but you didnot reply me. Plz check that
Thanks. My inbox is flooded at the moment but I will get to yours shortly..
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Completely agree with your tips. The biggest ways we grow our social medias is being consistent, following people in our niche, interacting with our audience and making sure that we’re not just talking about ourselves all the time. Love your shoes in this post btw!
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Can you help me with my blog, I dont have followers at all, I would really appreciate if people can see what I write here. Thanks and have a nice day! (:
I will have a look at your blog. Thanks.