How to Grow your Social Media Followers

Social media is a great way to increase your reach and promote your brand/business. But to enjoy the full benefits social media has to offer you need to build your social media following. This could take months/years, and the growing process never truly ends. I have written a post in the past about the power of social media and my book – How to Cash In as a Blogger covers this as well.




It’ is important for you to note that your aim should be to gain quality followers who love your content and will engage with you. Some people follow the wrong approach when it comes to gaining followers. Instead of winning their hearts, they buy them. Buying followers will lead you nowhere. The followers you pay for hardly engage with you, rather they’ are just numbers.


If you want to gain quality followers and raving fans, then applying these steps will help you achieve that. Whatever method you decide to use, you need to make sure you apply it consistently over a long period of time. Growing your social media followers is hard work and it does not happen overnight. But if you put your heart and soul into what you do, but you’ will eventually begin to see results over time.


Find, follow and engage with people in your niche

The main aim of social media is to actually socialize with people. In order for you to do that you need to find people, follow and strike a conversation with them. Make sure the people you follow are those who would be interested in your content. This will help to ensure that both of you benefit from the connection. If they find you interesting, they wi’ll surely follow you back.

Pro Tip: Go to the social media account of an influencer in your niche. Check out their list of followers and engage with them. You’ are more likely to engage with people who would be interested in your content.


Be a source of valuable information

People are always in search of information. Make sure you post quality information consistently. The information you share doesn’t always have to be yours. You can share other’s posts, images and tweets that you think your followers will find valuable. The re-shares would likely get you more followers in return.

Pro tip: Follower people you are genuinely interested in. Avoid “follow for follow” as much as you can, so you are not stuck with a boring timeline you have no interest in.


Use hashtags

Hashtags will help increase the visibility of your posts. As more people see your posts then more people will be inclined to follow you especially if you post valuable content regularly.

Pro tip: To effectively use hashtags, you need to make sure you choose hashtags that the followers you want to attract will use. For example, if you’re a wedding planner or a wedding photographer, you’ll attract more followers if you used the hashtag #GettingMarried or #WeddingInspiration.


Blog about some of your social media conversations

If you have a steady flow of readers to your blog, this tip will work really well. Blogging about some of the conversations you had with your followers or about the posts or comments your followers made will let your readers know that you acknowledge their presence. This will encourage more people to follow you on social media and engage with you.

Pro tip: After writing a blog post about a conversation you had on social media, make sure you tag the people you mentioned. This will encourage them to share that post on social media. As more people read the post, this will increase your reach and your following.


Are you into social media? How do you grow your following?





The Power of Social Media

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You can’t imagine how much social media helped me grow my career as a freelancer. I always found it fascinating how fast information spreads on social media. So many people are connected together through this medium, it is silly not to make the most of as many social media platforms as possible.
Right here, from the comfort of my home, I can be in contact with anyone regardless of where they are in the world. I guess that’s why there are many social media networks springing up year after year. I wonder how many new platforms would be launched or relaunched this time next year. Just look at Snapchat for example, it has been around for a while now but it looks like people just discovered how cool a platform it is, with all the sudden noise I see everywhere about it. I am on Snapchat, but I don’t use it or plan to use it. I can only cope with a few. I only just started using Pinterest, so please follow my pins, lets pin away together. Also, follow me on Twitter, Instagram and Facebook, I am active on all 3.
What’s nice is that I can keep in touch with my audience, my clients, and my friends and family, for free. Well I pay for my WiFi, but communication is a lot easier and cheaper with social media channels, than it was say 15 years ago.

Social media gives my business that needed boost and exposure. I would be lost without it.

Here are some ways freelancers can experience the power of social media –
1.    It Acts as a Platform to Showcase your Skills
When you’re into freelancing or blogging, what’s one thing you need to help your business or blog grow? Clients or readers, as the case may be. The best way to make your potential clients/readers know about you and what you do is by showing off your skills.
Millions of people log in to 1 social media channel daily. Show your unique talent by uploading your work on social media. It can be in form of a well-written article, a video, audio or even a photograph you’ve taken. Whatever form you share your work, social media enables those who view it to assess and appreciate your skills.
Once you put out your best content, it will advertise itself.
2.    It Helps your Work Gain Exposure
This goes hand-in-hand with the first tip. As more people view your work and like what they see, they will begin to share it with their friends. When more people share your work, it gains exposure. It may even go viral and you become a household name in your niche.
3.    It Gives you Opportunities to Network
I have to say that this is one of the most important sides to social media. Social media make it easy for you to get in contact with readers, clients and other freelancers in your niche. You have groups and communities on social media where you can find people in your niche or people looking for what you’ve got to offer.

Developing a good relationship with people in your industry opens new business opportunities in form of partnerships or collaborations. The best part is that you can get to learn from each other’s experiences as well.

I have met so many clients through social media, and many have become regulars. Your network is your net-worth, remember that.


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4.    It Helps you Build a Reputation that can be Trusted
Social media gives your target audience access to your life and business. It helps them form a connection with you, know what you are up to and what your freelance business is about or see how you relate outside your blog. As you share value and inspire others with your work, you build confidence in the minds of your clients as someone they can trust for things relating to your industry. Pretty cool, right? This is a great way to retain your present clients and gain new ones.

Social media is very powerful! Make the most of it by being consistent and putting your best work forward every day. Live to inspire others with your kind words and motivation. Give your audience an insight to your world. Most importantly, connect with those who can make you better.

Are you active on all social media platforms? Which are your favourites and why?

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