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How we can make fashion greener

Recently I found out that the fashion industry is among the top 5 most polluting industries in the world. It never occurred to me that clothing could destroy the ecosystem so bad, yet alone be among the top 5. To be honest, I was shocked!

 

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I’m perfectly aware of the efforts being made by some organizations and some countries in ensuring that companies are environmentally friendly. Some companies have keyed into the importance of protecting the ecosystem. But how about the fashion industry? What measures is the fashion industry putting in place? What are the fashion retailers and designers doing to make fashion greener?

I did quite a bit of digging and found out how we can make fashion greener.

 

Eco-friendly fabrics

What’s fashion without fabric? That is the live wire of the fashion industry. From the production, dying and sewing, you need to have the fabric to make that amazing outfit. Although attempts were made by designers to use other materials like plastic or pieces or metals in their creation, fabric is the most commonly used.

It was only natural for greener fashion to start with eco-friendly fabrics. Science has made it possible to use fruit and vegetable waste as ingredients to produce eco-friendly fibre. Imagine wearing outfits made of apple pulp waste and citrus waste. Some fashion designers have started using those fabrics for their outfits.

A lot can be done in a lab. For instance, scientists have been able to create bio-fabricated leather. Others were able to successfully produce cloth from spider silk. It’s amazing to see how far science has developed.

 

Using recycled materials

I find fashion quite resourceful. While doing my research I came across a fabric called Denimite. This is a recycled material made from polyester, glass and denim. It’s blue just like denim but with an effect that represents marble tiles.

Materials like Denimite are not only eco-friendly, they also helps to encourage recycling culture. It’s quite innovative and Denimite has been used by fashion designers as well. It’s nice to know that it was well-received.

There has been a spur among more manufacturers to recycle other materials to create amazing fabrics for clothing items. Nylon and plastic were used to produce fabric for outdoor gear. There has also been news that synthetic rubber was used to create boots.

 

 

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Properly disposing clothing items

Manufacturers and fashion designers are not the only ones responsible for making fashion greener. We the consumers also have a part to play in making fashion greener.

It was recorded that clothing worth billions of pounds is discarded each year. Sadly, most of those clothes end up in the bin. If you want to safeguard your environment, then you need to do something different.

There are millions of people who are in need of decent clothing. Instead of throwing your old clothes away, you can donate them to people in need. You may also sell your clothes or gift them to someone else.

 

How do you make your fashion greener?

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OOTD: Calling the Shots

The title of this post is inspired by the name of the lipstick I am wearing – Rimmel London Call the Shots. I have been incredibly busy these last couple of days, dealing with new clients and life in general. I almost didn’t have the take these outfit photos, but I was determined to find the time, against all odds. I believe when you want something so badly, you find the time for it. No room for excuses this year. I am calling the shots in my life!

 

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Spring is here, and I am loving the sunshine we are getting. It is still more rain than sun, but I can’t complain. I made good use of the amazing weather by getting these photos taken. I hope the sunshine stays.

 

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Every piece I have on is an “oldie but goldie”.  I got this black floral dress last year summer, and I have worn it a few times now. It is dead comfy and so easy to style; one of my current favourites. The brown faux leather jacket is also from last season’s collection, and so are the brown boots. If you are a regular reader, you would spot the black bag and sunnies, I have had them for donkey years, and they still look good.

 

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This is the reason why I like to buy quality items. The more you spend on an item, the longer you have it, that is usually the case with me, especially when it comes to accessories – shoes, bags, jewellery and sunglasses. And that is the reason why I like to invest a little more in them, so they serve me for longer.

I also like to sell my old accessories on eBay, and bags do sell quite well on eBay.

 

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What do you think of this look?

 

WHAT I WORE

Black floral dress – Next

Brown jacket – Jane Norman

Brown boots – Koi Couture

Sunnies – Gucci

Black bag – DKNY

 

 

 

 

 

Marks & Spencer Spring/Summer Campaign 2014

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Marks and Spencer have revealed their Spring/Summer 2014 campaign. The campaign features Rita Ora, Emma Thompson, Alek Wek, Annie Lennox, Lulu Kennedy, Doreen Lawrence, Rachel Khoo and Roma Agrawal. The campaign was shot by Annie Leibovitz.

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“Our spring/summer campaign is a celebration of style and accomplishment,” said Patrick Bousquet-Chavanne, M&S executive director of marketing and business development. “These dynamic leading ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences. Marks & Spencer is a democratic brand that is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way. M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success.”

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What do you think of this campaign?

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