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Why I Won’t Be Attending London Fashion Week

When I started blogging in 2012, Fashion and Style Police was purely a fashion blog, and I was super crazy about fashion. I still am crazy about fashion. It is one of my first loves, but I have other loves as well, and I have found a way to creatively write about them all, which works amazing well.

 

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Back then, fresh from London College of Style, all I was breathing was fashion. And the only blogs I was following then were mainly fashion blogs. I noticed many of these bloggers attended fashion week, so I was determined to attend one of the shows, especially the shows in London. But I never had the chance in the early days because I was a new fashion blogger. Which brand would want to waste an invite on a fashion blogger with no strong following? Well not many, if any at all. And I was not prepared to hang around the fashion show location (like many fashion bloggers do) just to get my photos taken. Not trying to shade those who do, but for me, it was all or nothing. So I got nothing but kept hoping for the day when I would get an invite from one of the fashion designer houses.

I have been blogging for over 3 years when I got my first invitation to New York Fashion Week (NYFW) and London Fashion Week (LFW), and guess what? I turned them both down.

 

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I turned down both invitations because I decided earlier on in my blogging career not to go out-of-pocket for nobody. That means I won’t attend events, including fashion shows just because I am invited. I will need my travel expenses (and accommodation if necessary) sorted at least before I can even consider attending any event.

Many brands/PRs find this difficult to understand and I am not sure why. The same way they won’t got o work for free is the same way I won’t work for free. It is the same way I won’t attend a fashion show and blog about it without my expenses and fees being paid.

Even if I was living in London or in New York, I would still turn the invitation down if my travel expenses were not sorted. I am a blogger not a magazine editor with a salary. I create my income, so every penny counts in my world.

I do hope I can attend one of the big 4 fashion shows – London, Milan, Paris and New York, but I won’t settle. I have gotten to a point in my life where I refuse to act a fool.

 

What are your thoughts on this?

 

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How to Dress for London Fashion Week

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I love watching fashion shows. The designers work so hard to create amazing outfits. It’s such an honour to attend fashion shows and have the opportunity to view their creations firsthand. I have attended quite a few in my lifetime but I am yet to attend any in London. I got a few invites this year but it just didn’t work out for me to attend, but I am hoping to attend some next year.
In the midst of the hustle and bustle of the London Fashion Week going on at the moment, and all gorgeous and creative designs, what’s the most appropriate outfit to wear I hear you ask? This can be really tricky as you want to look great, stand out but at the same time stay within the theme of the fashion show. You also want your outfit to be practical. I know I would want to dress up in a stylish but functional outfit.
Interestingly, there are different views on how you should dress for fashion week, if you are lucky enough to get an invite. Some are of the opinion that it is best to wear an outfit created by the designer especially if they invited you to the show. The idea is to lend support and solidarity to the designer who invited you. Some say it’s best to dress in a way that does not overshadow the outfits that will be on display in the fashion show. So it all depends on how you see it.

Fashion week is all about the outfits that will be showcased and they should take the center stage and not your dressing. But it would make sense to stand out. I think it’s so much better to stay true to your personal brand. It’s so much easier to be yourself. Everyone has their own unique style and it’s a shame to keep it hidden.

 

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There’s really no right or wrong answer when it comes to dressing for fashion week, so long as it is stylish and practical, you can never go wrong. With all this in mind, I thought I’d put together a little guide that will help you decide on the type of clothes you should wear for fashion week.
Stick with comfort
When it comes to styling, comfort is key. A typical fashion show hardly ends at the runway. There are also other activities that take place before and after the show. So, it is wise to wear comfortable clothing. Uncomfortable clothing ruins your confidence. Starting from shoes, although it’s important to appear chic, wear shoes that give you some foot room and those that you are able to walk in freely. Stay away from tight clothing or any piece of clothing that will cause discomfort for long hours. The golden rule when it comes to dressing for comfort is “less is more”. So, don’t overdo the accessories.
Stay casual chic
When in doubt, casual’s got your back. Casual gives you the air of someone who is confident, laid back and sociable. Black is my preferred colour for press events, so a black piece would be an ideal piece for me to wear to London Fashion Week. Styling this with a pair of jeans – preferably skinny jeans would be spot on.  You could also go for some colour if that is more right up your street. Some colour could make you attractive and alluring.
Bold with an edge
This may seem like a complete opposite to the casual vibe, but it doesn’t hurt to be daring yet stylish in fashion week. This powerful look will definitely make you stand out if that is the look you are going for. This look is characterized by clothing that make bold statements like a leather jacket over a simple t-shirt and black jeans. This will give you a confident edginess. Finish this off with a pair of motorcycle boots or a pair of stilettos.

What would you wear to London Fashion Week?

Fashion & Style Police Interviews Tony Porter

Fashion & Style Police Interviews Tony Porter

I love hosting this interview series because it opens my eyes to the talent out there, and how creative and organised they really are. It kind off takes me behind the scenes, into their world, and I love it. I know I said this will be a monthly series, but I come across some very talented people regularly, and sometimes, it can’t wait a month because I am super excited to talk about them, and share their stories.

Say hello to Tony Porter, he is one of the people to spearhead the idea of the British Fashion Week, now known as the London Fashion Week, 40 years ago. He went on to work in Biba for years, set up a fashion PR firm, and is now concentrating on his new career as a writer, with his gripping fashion memoir – Copies of Whatever Next?, now available on request. Grab a cuppa and enjoy the interview.

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1.    Can you tell us how you started British Fashion Week, now known as London Fashion Week?

At the time I had my own fashion PR business in London, and it surprised my to see how twice a year all our press and buyers went to Paris and Milan to see their fashion weeks. We didn’t have one, so I went to the director of the Clothing Export Council to ask why. He said that if I could collect £500, he would match it, so I went to Zandra Rhodes, Jean Muir, Bruce Oldfield and others who gave me £100 each. I created a little brochure which I distributed with an invitation to top press and through them buyers were assured that if they came for a few days they would see our best designers at times and venues with minimum delays and a guaranteed seat. The designers themselves cooperated and the first British (later London) Fashion Week was a great success with huge international success. That was exactly 40 years ago this month.

2.    How did you cope in the competitive world of fashion?

I concentrated on the PR side of fashion choosing to promote products that were newsworthy and sold by companies who appreciated the value of publicity. There were instances where I had to compete with others, but I found that my manner of expressing myself and the way in which I approached the press usually worked in my favour.

3.    You spent 8 years in Nigeria, and left due to the Biafran war. I would like to know how you found living in Nigeria?

I started there in the army, married there and had three children there and we all loved it. At certain times of the year the climate could be trying, but we got used to that. I learnt Hausa which helped me enjoy the people of the North, while in the South, most people spoke English which enabled me to share their sense of humour which was always only just below the surface.

4.    You have dabbled in the paint, fashion, PR and now writing industry. Which have you found to be the most competitive and why?

PR was the most competitive. I always found that there were three or four others after the same coverage that I was seeking. There was just so much to be achieved with entertainment, press releases etc. but in the end what mattered most were the stories and, in the case of fashion, products which we were trying to promote.

5.    Can you tell us about your fashion memoir ¬¬– Whatever Next?

It is not so much a fashion memoir as my autobiography, of which fashion was a part. It tells of my seven different careers, including selling paint, testing and marketing insecticides, also buying a tiny island off the south coast of Devon, then restoring its art deco hotel. I have also written about my interest in polo, sailing and classic cars. Quite a lot, hence the title Whatever Next?

6.    Where do you see your writing career in 5 years?

Years ago I wrote three short stories for my grandchildren and they loved them. It is far more likely that I will pursue those rather than start on fiction. As things stand, there is no more non-fiction left in me!

 

Whatever Next

 

I enjoyed chatting with Tony Parker. I found his life experiences interesting and refreshing, and I hope you guys enjoyed reading this interview.

Let me know if you did by leaving a comment please.

Thanks for reading.

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