Why Ugly Fashion is Big Business

It’s not new anymore. Ugly fashion is big business. Many designers have been creating absurd pieces and for some reason they gathered a lot of attention and interest.

For me, if a piece is not decent or wearable then I don’t go for it. But the truth is that the industry has been booming with the idea behind strange looking pieces. I’m more of a realistic fashion enthusiast. The fashion industry is thriving on such “ugly” items and I couldn’t help asking what is so special about such pieces that designers keep designing new variations of “ugly”.


ugly fashion image


Are you as curious as I am? Then here are some reasons I was able to discover why ugly fashion is big business.


They get social media attention

I know there have been times when I put on different outfits just to make sure that they work well for my outfit photos. That’s because I want to make sure that every photo is relatable and inspires people on great outfit combinations.

Just like me there are a lot people on social media who take their outfit photos seriously. It not only gives them recognition, it also gives something to talk about. And on social media, engagement is key.

What we term as ugly fashion is what actually creates great engagement. Ugly fashion is not just a fashion statement but something that is social media worthy. Anything that gets shares and comments works well all the time. If you don’t believe me, just ask Kanye West!


They are comfortable

Many consumers have confirmed that most of those ugly fashion items are comfortable and when it comes down to it, comfort is very important.

When I buy my clothes and shoes one of the things I look out for is comfort. I don’t know about you but I believe that being fashionable is not worth wearing uncomfortable clothing.

Many buyers search for comfort in any outfit they buy. They also understand the importance of staying comfortable. Imagine wearing something that keeps you self-conscious and uncomfortable for hours. You may look great but wearing anything uncomfortable is such a pain.

Since comfort is important to buyers, a good number of them would not mind if the outfit is ugly, because when you compare it with its “beautiful” alternative it wins hands down on comfort.


They are cheaper

It’s funny that ugly outfits are actually cheaper. Let’s face it, no matter how much money you have to spend on an outfit, the price tag still has an effect on your decision to buy that outfit. And yes, that’s where the compare game begins.

What we call ugly is actually more pocket friendly than the other finer clothing and it is totally logical for fashion lovers to go for what is affordable.


If ugly fashion items are social media worthy, comfortable and cheap, then that’s a real bargain to many shoppers. You will not only be considered as cool and an ardent follower of the latest trends, you’ll also be saving a lot of money. I guess, the secret behind ugly fashion has been revealed. Do you agree? Sound off in the comments section below.

36 responses

  1. They do say beauty is in the eyes of the beholder so perhaps that’s where it comes from 😉

    I won’t wesr s9methibg even it us band on trend just cos it’s classed as fashion. It has to be comfortable too. I have my own style anyway

  2. Haha, I’ve seen a lot of it going round and actually, absolutely none of it cheap. In fact some eye-watering price tags! I do love seeing high fashion and avant-garde styles on the catwalks, but I wouldn’t get any closer than that. But, to the people who carry off these looks with confidence, I totally applaud them! x

  3. I’d never heard of the term ugly fashion before, but I guess it is quite subjective. I generally choose comfort over style, but it can still look nice.

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  9. Whoa! Ugly clothes are *not* comfortable. They’re made of thin, cheap, scratchy man made materials that offer no support, sturdiness, or breathability. Very important to make that point clear. Cheap is not comfortable.

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