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Why Ugly Fashion is Big Business

It’s not new anymore. Ugly fashion is big business. Many designers have been creating absurd pieces and for some reason they gathered a lot of attention and interest.

For me, if a piece is not decent or wearable then I don’t go for it. But the truth is that the industry has been booming with the idea behind strange looking pieces. I’m more of a realistic fashion enthusiast. The fashion industry is thriving on such “ugly” items and I couldn’t help asking what is so special about such pieces that designers keep designing new variations of “ugly”.

 

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Are you as curious as I am? Then here are some reasons I was able to discover why ugly fashion is big business.

 

They get social media attention

I know there have been times when I put on different outfits just to make sure that they work well for my outfit photos. That’s because I want to make sure that every photo is relatable and inspires people on great outfit combinations.

Just like me there are a lot people on social media who take their outfit photos seriously. It not only gives them recognition, it also gives something to talk about. And on social media, engagement is key.

What we term as ugly fashion is what actually creates great engagement. Ugly fashion is not just a fashion statement but something that is social media worthy. Anything that gets shares and comments works well all the time. If you don’t believe me, just ask Kanye West!

 

They are comfortable

Many consumers have confirmed that most of those ugly fashion items are comfortable and when it comes down to it, comfort is very important.

When I buy my clothes and shoes one of the things I look out for is comfort. I don’t know about you but I believe that being fashionable is not worth wearing uncomfortable clothing.

Many buyers search for comfort in any outfit they buy. They also understand the importance of staying comfortable. Imagine wearing something that keeps you self-conscious and uncomfortable for hours. You may look great but wearing anything uncomfortable is such a pain.

Since comfort is important to buyers, a good number of them would not mind if the outfit is ugly, because when you compare it with its “beautiful” alternative it wins hands down on comfort.

 

They are cheaper

It’s funny that ugly outfits are actually cheaper. Let’s face it, no matter how much money you have to spend on an outfit, the price tag still has an effect on your decision to buy that outfit. And yes, that’s where the compare game begins.

What we call ugly is actually more pocket friendly than the other finer clothing and it is totally logical for fashion lovers to go for what is affordable.

 

If ugly fashion items are social media worthy, comfortable and cheap, then that’s a real bargain to many shoppers. You will not only be considered as cool and an ardent follower of the latest trends, you’ll also be saving a lot of money. I guess, the secret behind ugly fashion has been revealed. Do you agree? Sound off in the comments section below.

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5 Ways to be a Fabulous Fashion Blogger

There are so many fashion blogs these days, it is like a new blog pops up every second, and most of the time, that blog is a fashion blog.

 

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I understand why most of these blogs are fashion blogs. Many people think as long as they have nice pieces, they can blog about them. But Fashion Blogging is a lot more than that. Yes you need nice pieces if you intend to blog about your personal style, but for your blog to stand out from the rest, it needs to be fabulous. Here is how you do that:

 

Be consistent and regular

To make it as a blogger, regardless of your niche, you have to be consistent and regular. Your readers have to know when to expect a post and they should not be left waiting for too long. I check my favourite blogs almost every day, and I will be disappointed to not see a new post(s) when I check. Being consistent and regular with your blog content is one way to be a fabulous fashion blogger.

Tip: Blog as regularly as you can to build your content and following.

 

Show off your personal style

For me to take you seriously as a fashion blogger, I would want to see your personal style. If I wanted just fashion tips and trends, I would check the likes of ELLE and Vogue. I also love to read about fashion tips, trends, news and all, on blogs, but I like to see the blogger’s personal style too. So showing off your personal style regularly is one way to stand out from the crowd of fashion bloggers. However you must have a personal style to nail this.

Tip: If you want a general fashion blog, have a mixture of fashion posts –  outfit posts, celebrity style, fashion news, trends and so on. I wrote 30 blog posts ideas for fashion blogs some months, so have a read if you are struggling to come with post ideas.

 

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Pretty pictures

Your pictures have to stand out for you to be recognised in the fashion blogging industry. Invest in a great camera and get someone to take your shots. You could also get a photographer to take your outfit photos, I know many fashion bloggers who do. Tripods are also handy for when you are alone.

Tip: Avoid taking photos indoors as much as you can. Indoor photos are usually not the prettiest. Invest in a DSLR.

 

Active on social media

Have your social media accounts set up. For fashion bloggers, I recommend Instagram, Pinterest, Twitter and Facebook, in that order. Post varied and regular content to your social media accounts. Follow relevant accounts in the fashion industry and work on growing your tribe.

Tip: Follow fashion bloggers, PRs, fashion brands, fashion designers and anyone else that catches your fancy. It is called social media for a reason, so be social.

 

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Avoid fake goods

I see so many fashion bloggers posing with fake designer bags and shoes, and it is such a major turn off for me. I personally can’t stand counterfeit goods. I wrote extensively about this awhile ago, and it worries me that so many fashion bloggers think that their fastest way to the top is to pose rocking fake items, because they can’t afford the real deal.

I believe you should own whatever you have and can afford. If all you can afford is Primark, it is fine. It is all in the style. If you can afford Givenchy, that is fantastic, own it. But please don’t show up rocking a fake Chanel bag and expect people to take you seriously.

The whole idea behind personal style bloggers is you showing your readers how to work with what they have or aspire to have, and give them style ideas. That should be the main focus, and not how many “designer items” you have.

Many bloggers come into fashion blogging missing this vital point and they struggle from there. They wonder why no one is reading or taking them seriously.

Tip: Stick to original items you can afford. Do not buy items only to return back to the store, your blog is not a catalogue!

 

These are the 5 ways to slay the fashion blogging world this 2017. Feel free to add your tip in the comments section below.

Thanks for reading.

 

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