I read hundreds of blogs a week.. So trust me when I say I have seen them all. The good, the not so good, the bad, the ugly, and the very ugly. My blog isn’t perfect. In fact it is nowhere near perfect. I still have a lot of work to do on it, but it is where I need it to be for now. I go on so many blogs on a daily basis, many of them I won’t visit again unless I have to. So I thought I should share some tips on how to make your blog stand out from the rest.
Here are some features my favourite blogs have:
Have a Sleek Design
My definition of a sleek design is simple, chic, easy to navigate, and not overloaded with ads or unnecessary widgets in the sidebar. I like to be able to comment on a blog post easily and quickly too.
Mobile Friendly & Quick to Load
I like mobile friendly blogs and I like blogs that are quick to load, because I usually browse through my favourite blogs on my iPhone. Some blogs are painfully slow, it takes ages for a post to load, and I find it so frustrating. You having a mobile friendly quick to load blog is an easy way to stand out as a blogger.
I like blogs that are updated regularly, and by regularly I mean daily. I hate it when I read a post or 2 that I really like, only for the blogger to not post a new blog post for a week. That puts me right off. I hate waiting.
I am a very visual person, and if you read my blog regularly, you would know that. I enjoy taking photos. I have been playing around with my Canon camera, and I am also currently taking a Lightroom course to improve my editing skills, so I am still a work-in-progress. But I am not where I used to be 3 years ago or even 6 months ago. The quality of my photos have improved massively and that is because I pay special attention to them.
Paying attention to your photography is one of the easiest ways to stand out as a blogger. Take it from me. Many blogs have not so good photos, and that is me putting it mildly. You will stand out easily by having amazing outfit or product shots, with the right props, pose and lightening. Go the extra mile, it is never crowded.
Have a Search Box
Make sure the theme of your blog layout comes with a search box. It is a very useful tool to have. It makes it easy for brands, PRs, and You to find old blog posts. As a blogger outreach consultant, I may sometimes have to dig into your blog to find relevant blog posts before contacting a blogger. A blog not having a search box means I have to go through the entire archives or rely on Google to find the relevant blog posts. Most times I just move on to the next blog.
Categorise your Blog Posts
I see so many blog posts listed as ‘uncategorized’. That is a big no-no in my eyes. I am an organised freak so all my blog posts have to fall into a category. You not categorising your blog posts is off-putting. For example, I may just want to read your fashion posts, but you may also blog about pets sometimes, if you have your posts categorised, it will be so easy for me to find the fashion posts that interest me.
How do you make your blog pop? How do you make your blog stand out?