Fashion & Style Police Interviews Premae Skincare Founder – Dr Clare Eluka

I chatted with the talented and beautiful Dr Clare Eluka, the founder of the fantastic Premae Skincare; the world’s 1st freefrom beauty brand. You should remember my review of the Premae Harmony Face Wash and Foundation some weeks back. Well this is the lady behind the magic! Clare Eluka is 1 of 5 most influential women of West African heritage in business. She is a Qualified Allergy practitioner and UK’s Top 20 Natural Beauty Expert.Β  She previously worked in The Body Shop as a skincare trainer, and at Oriflame as an in-house formulator. So you can imagine how excited I was to have a chat with her. Grab a cuppa and enjoy the read.
Clare Eluka Image
1. Can you describe what inspired you to set up the Premae Skincare range and what the brand represents?
I was inspired to create Premae Skincare as I became a Vegan and couldn’t find Vegan skincare that was freefrom nuts, wheat and petrochemicals 5 years ago. Since then, it has become more common, but Premae reigns as the first to be Allergy UK Certified. No other Vegan brand has that certification for now.
2. The Premae Skincare range is the world’s first 100% allergy free natural beauty brand. How do you find the making of natural products?
I trusted my instincts. I began in my kitchen, cooking up balms and cleansers. I mimicked the African and Asian dishes I was cooking that made me feel good. I love curries, so I would use Lemongrass, Ginger and Aloe vera, since it is close to Okra. It was this basic alchemy that developed over 3 years and transpired into a brand with over 40 products.
3. What makes Premae Skincare different from other natural and organic brands?
The formulations of my products are Alkaline. This means the scientific properties of the end formulae are between 6-14 PH Neutral or Alkaline. This is powerful and aids the fast and longterm results of clear, balances skin. Other brands weaken their formulae with acidic chemicals. Our molecular structure are alkaline – electric, vibrational perfect.
4. In your foundation range, there is a shade for every colour, which is amazing. What do you think many brands shy away from extending their lines to accommodate the different shades of colour?
I guess that don’t really care. They know that women will buy what ever is put in front of them. So we moan but we still buy. If women of all shades demanded better products by not purchasing, the wider industry would listen. It has provided a great platform for a new brand like Premae to shine.
Clare Eluka Interview Image
5. I read an old interview you had a while ago, and you said your best-selling foundation shade was the #2 Quinoa, and that 97% of your customers are white women and saying black women do not support each other in general. I agree 100%, very few of us actually support each other. Is that still the case with the clientele or has it improved?
I am pleased to say that since Sept 2015, the demographic of Premae consumers has evened out, with 60% white and European, 30% black Afro-Carribean and the rest is a mix of Asian and Eastern European. This is fantastic and I hope it continues.
6. What would you advise anyone thinking of setting up a vegan skincare range now?
I would urge them to think about their unique selling point. The market is crowded, yet there is always room for a new comer. Work in the beauty industry for 2 years, learn management, finance and marketing strategy. Surround yourself with a small group of advisors, mentors and stay positive.
7. Where do you see Premae Skincare in 5 years?
In every bathroom on the planet!
What are your thoughts? Have you used any Premae Skincare products? Sound off in the comment section.
Thank you for reading.

Are You Happy With Your Teeth?

The importance of a beautiful smile cannot be over emphasized. A good set of teeth can do a lot to build up your self-esteem and a not so good set of teeth can destroy your self-esteem completely. Many people are so conscious about their teeth and it tends to affect the way they relate and interact with others, that is why having a beautiful smile should be a priority for each and every one of us.

woman-with-big-smile

However, research shows that most of us are genuinely unhappy with our teeth. I took a survey on sheknows.com recently and the results were quite shocking. The survey confirmed that 75% of us are unhappy with our smile, leaving only 25% happy with their smile. I was quite surprised to discover the huge gap between the happy and unhappy folks. I used to be part of this 75% until a few years ago. I was happy with my smile but I just wanted pearly whites and decided to get it down. I will be needing top up very soon but it was one of the best things I ever did for ME. I thank the cast of TOWIE for inspiring me to get it done. If you watch TOWIE, you will know the entire cast have perfect, pearly white teeth and I just had to have it.

invisible-braces

I have also recently discovered the Inman Aligner; which is a removable orthodontic piece of equipment, designed to treat minor and moderate orthodontic cases, and I think it is a very discreet treatment for anyone looking to achieve a beautiful smile. It is a quick and painless method; treatement is usually completed in a matter of weeks, and it sorts out small gaps in the teeth, problems with bite, minor crowding and other issues. I think this is a great treatment for anyone struggling with their smile.

You need to take charge of your self-esteem and deal with issues affecting it. Sometimes you need to do somethings just for yourself. Your self-esteem and confidence will thank you for it, and with the so many new and painless methods now available to help achieve a beautiful smile, there is no reason to remain unhappy with your smile. I get the fact that it could be quite expensive for many but there are some things worth doing, regardless of the cost and this is one of them. You need to go out there and grab your beautiful smile. Having a beautiful smile is so stylish.

Are you happy with your smile? Sound off in the comment section. Thanks for reading and have a crazy Friday.

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