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Beauty Trends to Try this 2018

In 2017 we saw a lot of ground breaking changes in beauty trends. Women are becoming more influenced by what they see on social media and celebrities on magazine covers. This is a sure sign that in 2018 there will be a lot changes in beauty trends as more people are looking up to social media for inspiration.

 

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Just like fashion trends, beauty trends are fast evolving and the sooner you are in touch with the latest trends the more up-to-date you will be. I know we’ll see a lot of surprises and exceptional creativity in 2018. However here are 5 beauty trends you should try in 2018.

 

  1. More underliners

Remember when the smoky eye was so popular? Imagine the complete opposite happening in 2018. Instead of the alluring smoky eye, women are going for more underliners. The underliners involve putting colour right below the waterline of your eyes.

It adds a pop of colour. In addition to that, it’s bold and outgoing. Seems pretty much like the theme of the new year, don’t you think?

 

  1. Transition from Korean skincare products and regimen to Japanese skincare products and regimen

Korean beauty products and skincare routines were extremely popular in 2017. A lot of women rushed to the Korean beauty line when they saw its wonders on those who tried them. This is because the South Korean beauty industry invested a lot in research and was able to produce effective skincare products that show really positive results.

However, it seems that they are going to face stiff competition from Japan which is coming up with their own skincare and beauty lines. This is good news for me as there is someone in my household visiting Japan very soon.

 

  1. The long eyelashes

The eyes are the mirror to the soul. If that is the case then why not make them more inviting? That’s exactly what is happening in 2018. There’s a way long eyelashes make the eyes pop, especially when done really well.

In 2017 I noticed an increase in the number of women getting eyelash extensions. There was also an increase in the number of women looking for serums that will help promote the growth of their eyelashes. So brace yourself! We’re definitely going to see a lot of women batting fluttery eyelashes this year.

 

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  1. Cat-eye goes geometric

I absolutely love the cat-eye flick and it has been the darling of almost every woman in 2017. It was all over social media and the tutorials on how to make the perfect cat-eye flick were on almost every fashion blog and vlog on the internet.

And now in 2018, we will see the famous flick metamorphose into something more geometric. From the blunt tip to a more square-like brush, we’ll see a lot of creativity surface on our eyelids this year.

 

  1. Glossy lips

The luscious lips are always alluring especially when taken care of properly. This year glossy lips are making a huge comeback. Matte was pretty popular one time but now women are going for something with a little more shine.

Aside from choosing the glossy lips, adding a little glitter to their lips is also fast becoming a trend. That makes the lips more alluring, luscious and irresistible. It’s almost like crystal. This is a trend I’m really loving right now.

 

Which of these beauty trends do you like the most?

 

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Fashion & Style Police Interviews Premae Skincare Founder – Dr Clare Eluka

I chatted with the talented and beautiful Dr Clare Eluka, the founder of the fantastic Premae Skincare; the world’s 1st freefrom beauty brand. You should remember my review of the Premae Harmony Face Wash and Foundation some weeks back. Well this is the lady behind the magic! Clare Eluka is 1 of 5 most influential women of West African heritage in business. She is a Qualified Allergy practitioner and UK’s Top 20 Natural Beauty Expert.  She previously worked in The Body Shop as a skincare trainer, and at Oriflame as an in-house formulator. So you can imagine how excited I was to have a chat with her. Grab a cuppa and enjoy the read.
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1. Can you describe what inspired you to set up the Premae Skincare range and what the brand represents?
I was inspired to create Premae Skincare as I became a Vegan and couldn’t find Vegan skincare that was freefrom nuts, wheat and petrochemicals 5 years ago. Since then, it has become more common, but Premae reigns as the first to be Allergy UK Certified. No other Vegan brand has that certification for now.
2. The Premae Skincare range is the world’s first 100% allergy free natural beauty brand. How do you find the making of natural products?
I trusted my instincts. I began in my kitchen, cooking up balms and cleansers. I mimicked the African and Asian dishes I was cooking that made me feel good. I love curries, so I would use Lemongrass, Ginger and Aloe vera, since it is close to Okra. It was this basic alchemy that developed over 3 years and transpired into a brand with over 40 products.
3. What makes Premae Skincare different from other natural and organic brands?
The formulations of my products are Alkaline. This means the scientific properties of the end formulae are between 6-14 PH Neutral or Alkaline. This is powerful and aids the fast and longterm results of clear, balances skin. Other brands weaken their formulae with acidic chemicals. Our molecular structure are alkaline – electric, vibrational perfect.
4. In your foundation range, there is a shade for every colour, which is amazing. What do you think many brands shy away from extending their lines to accommodate the different shades of colour?
I guess that don’t really care. They know that women will buy what ever is put in front of them. So we moan but we still buy. If women of all shades demanded better products by not purchasing, the wider industry would listen. It has provided a great platform for a new brand like Premae to shine.
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5. I read an old interview you had a while ago, and you said your best-selling foundation shade was the #2 Quinoa, and that 97% of your customers are white women and saying black women do not support each other in general. I agree 100%, very few of us actually support each other. Is that still the case with the clientele or has it improved?
I am pleased to say that since Sept 2015, the demographic of Premae consumers has evened out, with 60% white and European, 30% black Afro-Carribean and the rest is a mix of Asian and Eastern European. This is fantastic and I hope it continues.
6. What would you advise anyone thinking of setting up a vegan skincare range now?
I would urge them to think about their unique selling point. The market is crowded, yet there is always room for a new comer. Work in the beauty industry for 2 years, learn management, finance and marketing strategy. Surround yourself with a small group of advisors, mentors and stay positive.
7. Where do you see Premae Skincare in 5 years?
In every bathroom on the planet!
What are your thoughts? Have you used any Premae Skincare products? Sound off in the comment section.
Thank you for reading.
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