If you want to attract just anyone to your blog, am sure you will find various posts/articles online everywhere telling you how to. This post is different. When I think of attracting the ‘right’ traffic, I am thinking of attracting people who will like and comment on my posts, follow me on my social media channels and most importantly, visit my blog again.
Most blog visitors make up their mind about a blog within seconds of reading it, so that first impression will determine if they visit the blog again or not. A good first impression will mean a good blog layout, fewer ads, and many other factors, but that will be a topic for another day. Let’s focus on attracting the ‘right’ visitors to your blog.
Here are some tried and tested strategies that have worked for my blog:
Join the relevant Facebook groups in your niche. There are so many of them on Facebook. For most of them, you will have to request to join but you are usually accepted within hours of requesting. I am a member of UK Bloggers Group, Beauty, Fashion & Lifestyle Bloggers Group, Fashion Bloggers and UK Blogger Opportunities and they are all amazing groups. I like UK Bloggers Group in particular because there is a lot of engagement within the group. I have learnt a lot from the group members and my traffic and blog engagement has increased since I joined. That is what I mean by the ‘right’traffic. I have also discovered some amazing blogs and bloggers.
Still on Facebook, I am assuming you have a Facebook page for your blog, if not, stop reading and create one now. If you do have one, set up a Facebook ad to promote your page. You can set it for as long as you like and spend whatever amount you are comfortable spending every day for as long as you want. You can select the specific countries you want your audience from, and the age, gender and their interests. I have found this very useful in attracting the right traffic to Fashion and Style Police because people who are interested in what I have to say, like my page, and engage with my blog.
I take part in various weekly Twitter chats. The hashtags of some of the chats I take part in are #fblchat, #bdib #fbloggers. I attract the right traffic when I take part in these chats. I also discover new blogs to follow and make new friends so they are quite good. Check out relevant Twitter chats in you niche and get involved. Your blog will thank you for it.
I use relevant Twitter hashtags in my niche to promote my blog content. I use #fbloggers #bbloggers #bloggers and so on, depending on what the post is about. I attract like-minded people to my blog and I find that they comment, like and/or follow my blog. That is the right traffic.
Comment on other blogs
I usually find the time every week to comment and follow other blogs I like. I find that 99% of the time, the blogger visits, comments and follows me right back without me asking for a follow back. Let me also add that I take the time to actually read the post and leave a ‘real’ comment. I tend not to visit and comment on very big blogs. I go for smaller blogs or blogs with similar following and engagement as my blog, I find that I attract the ‘right’ traffic when I do this as most of the readers are genuinely interested in those smaller blogs than the very big blogs, and they visit my blog and subscribe in one way or the other.
So there. You have the secrets to my blog engagement. Share some of yours in the comment section if you have a blog. If you don’t, tell me why you enjoy reading my blog.