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A Niche Blog or A Non Niche/Variety Blog?

When I started Fashion and Style Police in 2012, I had only one niche in mind – Fashion. I wanted this blog to focus more on my personal style. So I took pictures every morning before going to work, showing off what I had on, and I wrote my posts in the evenings after work. After many months of blogging on purely fashion related posts, it started becoming a little bit boring, it became a routine. So I gradually introduced beauty, lifestyle and blogging posts and I have not looked back ever since.

I like a bit of  variety. It keeps me alert. I like scrolling through a blog and reading posts on fashion, beauty, personal style, lifestyle, blogging and even parenting. I enjoy reading variety or non niche blogs than niche blogs because I can type in the url and I can’t say for sure what the latest post will be on. I can narrow it down, but I can’t be certain, and I kind of like the uncertainty. Call me crazy bu I get a kick out of it. It is like flipping the pages of your favourite magazine knowing the regular features but not the exact topics in the new month.

Fashion Blogging

Many bloggers set up various blogs for various niches. I wonder how they cope with their many blogs because I could not cope with a second blog I set up last year purely for reviews. I just could not focus on running two blogs, Fashion and Style Police won in the end and the other blog I have not visited nor published a post since last year August.

I know some people prefer writing and reading niche blogs. (Just check out the comments in this post). I wanted a blog that will enable me WRITE and I wanted to be able to write on fashion, beauty, blogging and lifestyle on the same blog without any restrictions.  You won’t see me writing about food, technology or pets for example because I have no interest in those topics.

As long as the topics have a strong, common theme, it is OK to have a variety blog. I see beauty, fashion, blogging and lifestyle topics as having a common theme for a loosely defined audience. I do not see beauty, fashion, technology, parenting and food as having a common theme, or maybe it s just me.

Creating a multiple niche blog opens more doors to various opportunities as I write on various topics, various brands in different sectors will be interested in sponsoring posts, giveaways and reviews on Fashion and Style Police, which is a plus. I know many successful multiple niche blogs like Cupcakes and Cashmere, Coco’s Tea Party, Forever Amber and many others, so it is very possible to be successful as a multiple niche blogger as long as you have a common theme.

Also, I write for myself first before my readers. I know some say the reverse should be the case but I find that posts I write from my heart and for myself have more views and more engagement so it is a win-win. Just check out my evergreen content.

Now over to you. Do you prefer reading/writing Niche or non niche blogs? Sound off in the comment section.

Thanks for reading. I look forward to reading your comments.

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32 responses

  1. I like a mixture I have to say. I think if someone has a niche and it works for them then that is fine, for me personally I like to mix it up a bit and have my blog being more about me, so I do include my cats, nights out, friends, clothes and so on x

  2. I like to write about all things fashion, beauty and lifestyle related. And I like reading blogs that have a variety of topics as well. I think it keeps things fresh and stops me from getting bored 🙂

    Louise x

  3. I like writing about a variety of things — from fashion to entertainment to personal experiences — but I like to keep some portions of my life and my thoughts private (or accessible to people I personally know). The compromise I came up with is having different blogs. It’s tedious to tend to three different spaces, but I like it that way. 🙂

  4. Above niche or non niche, I love and come back to blogs that make me feel and/or think…most of the blogs I follow have fashion/style at their core but I read them either coz the writer is super funny or quirky, or is talking about another element of life or the Arts, e.g. food, photography, home decor, music. I need to feel like I am getting the blogger in some kind of way, which is why I tend to stay away from the bigger blogs that seem to be more endorsement based….

  5. For general everyday reading I prefer non niche blogs because I can find a variety of things to read, but if i’m looking for something specific I will go and find something on a niche blog. I couldn’t cope with running more than one blog, I struggle enough just writing for others never mind completely running one! x

  6. I love a variety. I couldn’t blog about just one thing, I like being able to spot something and know I can blog about it and my readers wouldn’t be annoyed.

  7. I’m aaaall about the niche life now, because my interests are all over the place and I need to focus on something or I’ll forever spin in circles! But I generally read blogs whether niche or not as long as I like their writing. 🙂

  8. Pingback: 3 Blogging Rules Meant To Be Broken « fashionandstylepolice

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