Growing my readership was perhaps one of the most challenging aspects of blogging. You create content to have it read by many people but when the readers are not forthcoming, it’s almost natural to be tempted to think that starting a blog was a waste of time. So how do you get people to read your blog?
Believe me, I’ve been there too. It took a lot of willpower to keep going especially when my analytics showed zero views. But over the years I got better and refined my process. Now I have thousands of readers stopping by every week.
If your blog is at the early stages and you need some help to get the number of visitors up, here are some tips you can start with.
Share your blog posts on social media
I know that you’ve heard this before and even tried it. But the reason why this does not work for most people is that they passively share their posts on social media.
Whenever you want to share your blog post on social media leave a little description of what your ideal readers will take away from reading your blog post. Simply just sharing your blog post on social media is not enough to ignite curiosity in your ideal readers and motivate them to check the link. You need to leave a caption that would get them clicking. Also, remember to use the right hashtags. You can get more tips from my blogging book – How to Cash In as a Blogger, available exclusively on Amazon.
Join Facebook groups that help promote blog posts
Just like you there are thousands of bloggers looking for readers. These bloggers joined together to form a community with the aim of helping each other grow.
Run a quick search on Facebook for blogging groups that help promote blogs. Once you find some, join in and share your blog posts. But don’t be selfish. Make sure you also participate in promoting other members’ blog posts as well and stick to the group rules as you do so.
Collaborate with other bloggers to get people to read your blog
You’ve probably guessed by now that you can’t grow your readership on your own. You need the help of other people to help you get more readers. Look for bloggers who have better numbers than you in terms of views and engagement and ask if you could cross-promote each other.
Another alternative is to work on a joint blog post or interview the blogger who is doing better than you and ask them to share that post with their readers. This will help direct their readers to your blog.
Ask people to read your blog post
Most times it can be really nerve-racking to ask your friends and family to read your blog post. Or to have them share it with their friends. But all that is coming from a wrong mindset. The truth is that once you ask someone to read your blog post it creates momentum to ask another.
Reach out to your friends: send them an email or message and ask them to read your blog post and encourage them to share their thoughts in the comments. Don’t forget to ask them to share your blog post with their friends. If you don’t ask, you don’t get!
I am currently offering social media promotion packages to bloggers and small businesses, so do send me an email for more information – firstname.lastname@example.org
How do you get people to read your blog? Please share your tried and tested tips.
Thanks for reading. Have a lovely week ahead.