I have had a couple of people ask me how I grew my blog following so I decided to write-up a post explaining how I did, what blog promotions worked for me, and what tips you should consider trying. Grab a cuppa, and enjoy the read…….

Posting Regularly

I blog pretty much everyday, multiple times on some days, and that helps improve my blog following, as there is always a new post to attract more eyeballs to my blog, and most of those eyeballs usually stay on as followers. I know posting so regularly doesn’t work for some bloggers, but it works brilliantly for me.

Posting a Varied Content

Fashion and Style Police started off as a niche blog. It was all fashion back in the day, but now, it is 60% fashion, 20% beauty, 10% lifestyle and 10% blogging tips, at the moment, and I love it this way. I enjoy writing about various topics, I find it interesting and engaging, and it helps attract more blog readers who eventually become followers.

My blog followers follow me for various reasons. Some enjoy reading anything I publish, some follow me to get updates on my outfit and fashion posts, some are here for the product reviews and beauty posts, while some follow to get heads up on my lifestyle/blogging posts. My varied posts bring in more readers, as people are usually interested in various topics. Running a varied blog gets me more followers. It may not work for niche blogs, but it works fine for me.

Facebook Ad Promotions

I have previously written about how Facebook ad promotions helped grow my Facebook blog page, and it is still growing. I currently have over 16,000 fans on my page. I have had this page since I set up the blog over 3 years ago. However, once I started to run monthly Facebook ads, I started to see a spike in my followers. The beauty of Facebook ad promotions is that you can set your budget to as little as £3, and target a specific audience. For as little as £7, I can get over 500 new likes, once I target my audience right.

When targeting, I look out for people who will have interest in the kind of blog posts I write. It works like magic for me.

Read, Comment and Follow Other Blogs

I read, comment and follow loads of blogs, and many reciprocate. However, I should say I only follow blogs/bloggers I truly have an interest in. I don’t do follow for follow, I don’t expect every blogger I follow to follow me back, but I do unfollow those bloggers that do not respond to genuine tweets or comments, I find that so rude.

Being Social Online

I try to engage with my followers online. I find that the more I engage on social media, especially on Twitter and Instagram, the more followers I get. Being social in a good way, does help.

So there you have it, some of the ways I have grown my blog following. How have you grown yours? What tips have worked for you? Drop me a comment, let’s chat.

Also, my book – How to Cash In as a Blogger, is currently FREE on Amazon for the next 48 hours, so start downloading.

Thanks for reading and have a lovely week ahead.