6 ways to grow your blog organically

So you have a blog.  You’ve been consistently creating content on your blog, but for some reason your blog is not growing as fast as you had hoped. It can be frustrating that your page views or engagement rate is not going past a particular mark despite all the hard work you put into your blog. Don’t worry. We’ve all been there. And just like every problem there is a solution. Here are ways you can grow your blog organically.

 

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Publish content that your target audience wants to read

Great content goes around fast. With this in mind you have to make it a priority to create blog posts that are valuable to your target audience.

What are the pain points of your target audience? What are the questions they keep asking and want answered? How can you make your resource better than all the others that are out there?

Asking yourself those kind of questions will help point you in the direction of the type of content your target audience would like to read. If you’re still lost as to what kind of content your target audience will love to read, then you can simply ask a cross section of your target audience and use their feedback as a guide.

 

Guest post in blogs that are in your niche

One fascinating thing about growing your audience is that having quality content is just one part of the equation. You can’t just limit yourself to consistently creating awesome blog posts for your blog alone.

To draw more readers to your blog, you need to create great blog posts for other blogs. The kind of content you create for other blogs with a larger readership than yours will attract more people to visit your blog too. You can do this by simply making reference to your blog within the content of your guest post or in your author bio.

 

Engage in communities where your target audience is hanging out to grow your blog

If you want to get your blog posts in front of your target audience, you need to go to where they hang out online.

I’m not talking about spamming forums or groups with links from your blog. I’m talking about carrying out conversations with people in those communities and groups. Be helpful in those communities and groups. Answer their questions and share resources that will help the members of those communities.

The more you reach out to genuinely help people, the more they would like to know what you’re about. They would eventually stumble upon your blog and be devoted readers.

 

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Network with other bloggers in your niche

Make consistent effort to get in touch with bloggers in your niche. You can either network with bloggers at meetups or conferences, or you could get in touch with bloggers online.

Build a relationship with those bloggers and think of creative ways you can help each other grow. You can do this by sharing each other’s content on social media, commenting on your blog posts or collaborating in blogging projects.

 

Promote your blog on social media

By now you must have noticed that growing your blog means you have to put your blog posts and expertise out there consistently.

Most of your potential readers are lurking on social media and the way to create awareness to your blog is by consistently sharing it on social media.

Let people know about your recent blog posts, the blog posts you’re working on and the previous blog posts you’ve worked on.

Remember, don’t spam. Instead, creatively weave in links to your blog posts with tips your target audience will find helpful.

 

Encourage your readers to share your blog posts

Don’t underestimate the power of the share buttons on your blog. If you don’t have them on your blog yet make sure you set them up.

I have observed a lot of bloggers who write awesome blog posts but never include a call-to-action at the end of the article. If you’re among them, then make sure that before you hit ‘publish’ you write a line asking your reader to share your blog post. That simple request can help increase the visibility of your blog and consequently boost its growth.

 

Do try these tips and let me know how you get on. If you have any extra tips to share on how to grow your blog, please do so in the comments section below.

Also, if you enjoyed reading this article, please share on your social media platforms.

5 Ways to Promote your Next Blog Post

In all my years as a blogger, I learnt that promoting your blog post is as important as creating the blog post. Nobody will know about your blog post unless you do your bit to spread the news. This is where new bloggers get frustrated before they make any headway in blogging. Readers don’t come automatically. You have to bring your content to your readers.

 

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Here are 5 ways you can promote your blog post.

 

Be strategic with how you share your blog on social media

When it comes to sharing your blog post on social media, most bloggers just drop links to their blog posts on all the social media platforms. Although it is good to share your blog posts on social media, that should not be the only thing you do to promote your blog posts on social media.

Find Facebook groups on the niche you write in and if it’s allowed by the group rules, you can drop a link to your blog post. Take it further by interacting with members in the group and building relationships with them. Have conversations with influencers in other social networking platforms as well.

Another pro-tip is to share your old blog posts in your social media platforms to give these posts some exposure as well. Make sure you craft catchy and engaging social posts that complement your blog to get a conversation going. The key is building relationships and staying consistent with sharing content.

 

Comment on other blog posts often

This may come as a surprise to some of you but commenting on other blogs, especially blogs with thousands of readers will have attract eyeballs to your blog. But I must warn you that you need to make sure that you leave meaningful and valuable comments. Don’t just leave a one-line comment. Give your insight. Add value. Show your expertise. This is what will get the readers interested in checking out your own blog.

 

Feature or interview influencers in your blog posts

When you dedicate a blog post to an influencer, there is a possibility that they will share your blog post with their fans. This will give your blog post a lot of exposure when that happens.

 

Collaborate with other bloggers

You go far when you work with others. Collaborate with bloggers who have a larger following than you on a blog post or a project. That will create an opportunity for you to be put in front of their audience. There will be cross-promotion of your blog and the other blogger’s blog when you collaborate.

 

Join blogging communities

Blogging communities are a great space for bloggers of like minds. Everyone is interested in helping each other grow their blogs, solve blog related problems and give encouragement and support when the journey gets overwhelming.

Such blogging communities make a great avenue to increase the visibility of your blog post. This works only when you are active. Try and be a regular face in blogging communities. They give room to share your blog posts but you earn greater respect and more readers when you give value to the community as well.

 

Do you blog? How did you promote your most recent blog post?

Swarm Intelligence: A new way to think about business

Swarm Intelligence is the collective behaviour of self-organised natural or artificial systems. It was introduced by Geraro Beni and Jing Wang in 1989. The inspiration usually comes from nature. The agents just follow very simple rules, with no centralised structure. This act lead to the emergence of “intelligent” global behavior, which we is simply Swarm Intelligence.

 

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My Introduction to Swarm Intelligence

I got to know about Swarm Intelligence many years ago in a biology class. I am sure many others would have heard of this at school as well. To refresh your mind, you can have a look at a biology essay help service, there is a paper on there which describes how a group of scientists at Harvard University under the direction of Michael Rubinstein several years ago announced the creation of robots called Kilobot.

Swarm Intelligence is a whole new way to think about business. If done correctly, it can enhance the way your business is run.  By following the footsteps of social insects, we can see how they operate successfully as a result of these characteristics –

 

Flexibility

They can adapt to a changing environment. Being able to adapt to any environment helps. It means we can keep going even when outside our comfort zones.

 

Robustness

Even when one or more individuals fail, the group can still perform its tasks unsupervised. Being able to work unsupervised and without guidance is not for everyone but every freelancer, business person and self employed individual need this characteristic.

 

Self-organisation

The day to day activities are not controlled or supervised. It can go from 0 to 100 very quickly. Being able to organise systems to work effectively and stay organised is needed in the smooth running of a business.

 

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Swarm Intelligence and Freelancing

As a freelancer and a soloprenuer, I am a 1 woman team really. I do allocate some jobs out when I need to but I handle most of my business myself. Working from home with a family to cater for is not easy. I work round the clock everyday in order to get work done. The only way I get work done is by copying the Swarm Intelligence principles above.

I have to be able to be flexible and adjust to whatever life throws at me on a day to day basis. There is no manager or supervisor to tell me what to do, so I have to ensure I am on target and stick to deadlines. If I don’t work, I don’t get paid. It is as simple as that. I don’t have access to sick or holiday pay, so I have to ensure I work as many hours as I can to get my bills paid.

Have you ever heard of the term Swarm Intelligence? What are your thoughts on this?

 

*Collaborative post.

 

 

 

 

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