Why You Should Run a Blogger Outreach Campaign

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As some of you may already know, I provide Digital PR and Blogger Outreach services to brands, as well as freelance writing and full-time blogging. I have met and worked with so many cool brands, as well as bloggers. And many of the brands have stayed on as regular clients. But I have also met many brands that do not understand the value of bloggers and what we can bring to the table. So this post is for them.

Majority of the bloggers I know and follow, are super creative and dedicated to their blogs. They churn out many well written and engaging posts every week, that strikes a chord in the hearts of their readers. Their blogs are the best platforms to showcase  products and services. Especially if it is a new business, or a not so popular brand. Investing in bloggers is the best thing you can do for your business, and I will tell you why:


People relate with bloggers

Their blog posts are word of mouth referrals and they are what people want to read and see these days. I will believe a review on a blog, than in a magazine. I don’t watch ads on TV, that is what the rewind button is for. And I don’t pay attention to ads in magazines and newspapers when I do read them, because they are just way too many and I can’t relate with them anyway. But I read hundreds of blogs each week. I comment on hundreds of blogs each week.

Bloggers are story tellers, and people relate with stories, written by real life people. Unlike outright adverts the public just consumes. Setting out a budget for a blogger outreach campaign should take priority over any other advertising budget.

Value for Money

You get value for money when you invest in a blogger outreach. Whether you send out products for review, or you pay bloggers for sponsored posts or tweets. As long as you target the right bloggers in your niche, you will get return on investment. Where, brand get it wrong is where they target blogs that do not have much to offer in terms of traffic, followers and quality, or target blogs that are not relevant to their niche. Once you employ the right outreach person (ME), then you can be rest assured your campaign is in good hands.

Still on value, once a blog post is on a blog, depending on arrangement, it can be on there for as long as the blog remains online. So millions and millions of people will come across the blog post and your brand at some point. Unlike other forms of advertisement that lasts only for a limited period of time. How many people read old newspapers or old magazines? Not many, if any.




I know many business owners are obsessed with getting featured on the mega big blogs and magazines. But there are high quality medium-sized bloggers that will give you a better return on investment, if you get the right hands to find these blogs.

I also know of brands that look down on bloggers, and can’t see the value in them. Well, blogs are like reality TV shows, Hollywood looks down on. The beauty in similarities of both blogs and reality TV shows is that they are here to stay.

What are your thoughts on the blogger – brand relationship?




30 Blog Post Ideas for Beauty Bloggers

Dermalogica Age Smart Overnight Retinol Repair Image


My Fashion Post Ideas for Fashion Bloggers was well received. So I have decided to go ahead with a few more post ideas for other niches. Here are 30 blog post ideas for beauty bloggers:


Empties Post – Where you show off the empty bottles or packs of beauty products you have used.

Face of the Day – You showcase your perfectly made up face and how you achieve the look.

Wishlist – Featuring beauty products you are lusting over.

Beauty Muse – I do this monthly. It is all about featuring a beauty muse, anyone you admire. Here is my latest beauty muse post.

Skincare Tips – Here, you can share skincare or beauty tips you have tried and tested.

Product Review – You can review a beauty product. I do this weekly. Here is my latest product review post.

Interview – You can interview a beauty entrepreneur, like a founder of a beauty brand or a makeup artist. Here is an example of a recent interview I carried with a skincare founder.

Makeup Tutorial – You write about various makeup tricks and tips, and how to get them write. For example you can write about contouring and highlighting.

Red Carpet Looks – You can write about various celebrity red carpet looks.

Hairstyles – Hair falls under beauty, so you can talk about hairstyles for different occasions or seasons.


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Brand Spotlight – Here, you can blog about your favourite beauty brand.

What I Have on my Dressing Table – Beauty products you have on your dressing table.

What I Have in my Handbag – What you have in your handbag.

What I Have in my Makeup Bag – What you have in your makeup bag.

Beauty Blogs I Love – Beauty Blogs you love reading. A good way to introduce your readers to other blogs.

Beauty Post Linkups – Link up beauty posts you enjoyed reading or found informative. A good way to spread the blog love.

Beauty Products I Use Everyday – You can write about beauty or skincare products you use everyday.

Beauty Products I Will Buy Again – Beauty products you have used, and will buy again.

Makeup Artists Worth Following  – Makeup artists worth following on social media. Another great way to spread the love in the beauty world.

The Different Face Shapes – You can talk about the various face shapes and their features.


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Makeup for Various Face Shapes – You can talk about various makeup for the different face shapes.

General Posts – Here you can talk about general beauty topics. Like beauty crimes, drugstore vs high-end makeup brands, and so on.

Makeup for Skin tones – You can write about different makeup products for skin tones.

Press Days & Events – Events with beautiful pictures are always a good one.

Beauty Product Essentials – Beauty products you can’t live without.

Holiday Essentials – What beauty products to take go on holiday with.

Cosmetic Work – Any type of cosmetic work you may be undergoing or thinking of undergoing like laser hair removal, stretch marks laser removal, lip fillers, whitening the teeth, and so on.

A Haul – Hauls are fun if you like showing off talking about your purchases.

Beauty Boxes – Showing off the contents of your beauty box is a good idea too.

A Beauty Gift Guide – A beauty gift guide for Christmas, Mother’s Day, or Valentine’s Day, is also a good idea.


What do you think of these blog post ideas for beauty bloggers? Do you write any of these posts regularly?





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