6 Tips for Business Owners who Blog

Business owners have tuned into the benefits of owning a blog. A blog not only acts as a means of sharing information, it’s one that would help build the authority of a business and increase your customer base. But it all depends on how you use it.

 

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The truth is that a blog can help make or break a business, so you need to be careful with how you use your blog. It will take a lot of work to make a blog successful. However, if you commit to it, it’ll be worth it in the end.

Here are my 6 tips to help you and your business through your blog.

 

Stick to a schedule

You can’t expect to build a loyal audience who’ll turn into interested customers if the rate at which you create content is sloppy. Serious bloggers stick to a schedule or editorial calendar and they create blog posts consistently.

You may not have to blog daily like I do. However, if you can consistently publish content at least once a month on the exact same day every time, then chances are that you’ll have more dedicated readers than you would have if you published a blog post any time you feel like it.

Plan out blog topics for the whole month, note it in a calendar and stick to it.

 

Know your audience

A blog is nothing without its readers. Before you can even go into creating content, you should know your audience inside and out. Who are they? What are their problems? How does it make them feel? What’s holding them back? Answering such questions will give you an idea of the type of content they would be interested in reading.

 

Create valuable content

Your watchword as a blog owner should be “value”. The key to great content is value. Create quality content that your audience will love.
Valuable content helps solve your audience’s problems, informs them about the latest trends and gives them useful tips and tricks.

 

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Share your story

It’s easier to connect with a person than with a brand or business. Don’t be afraid to give your content a personal touch. Tell your brand story and what matters to you. Write about incidents that happen in your life and relate it to your business.

Showing your human side makes it relatable to your audience. It gives them a point of connection with you. So, chip in a story or two and don’t be afraid to be vulnerable sometimes.

Engage with your audience

You not only have to ensure that you provide quality content, you also have to get people involved. Engage with your readers in the comments. Build a list so that you can establish a lasting relationship with your audience.

A good way to get a conversation started in your blog is to write an engaging call-to-action at the end of your blog posts. An engaging call-to-action will encourage your readers to comment thereby giving you a chance to connect with your readers.

Distribute your content

Valuable content gets shared all the time. As you impart your knowledge and expertise in your blog posts, you should also do your part to share your blog posts online as well. One way is to share them on social media. But I must warn you that you don’t get spammy when you’re doing this.

Another way to distribute your content is to write guest posts for bigger blogs with a larger audience. Your guest post should have links to your previous blog posts to direct readers there.

Are you a business owner? Do you run a blog? How are you finding it?

How I Survived Culture Shock in England

I still remember how I struggled with Culture Shock in England when I relocated several years ago. It was tough for the first few months, but then I got over it. I had to anyway. Prior to my moving to England finally, I had been visiting on a yearly basis so I was familiar with the country and its culture to a certain extent. But visiting a country regularly and relocating fully are 2 very different things, as I came to understand. Culture shock affects everyone in different ways. It does not matter whether they don’t travel often or they are regular travellers.

 

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I relocated finally to England in 2008. There was a master degree I had interest in at the University of the West of England (UWE) in Bristol, and so I enrolled. Which is how I got here. Bristol is an amazing city. I had a lovely time studying there, and I really do miss the city. This year marks my tenth anniversary as a UK resident, which is why I felt the need to write this post.

Culture shock was a module I studied in Bristol Business School. Many people are unaware of how different cultures are, and how tricky it can be to embrace a different culture. If you have ever had to relocate, then you would know all about how hard it can be to try to make a life in a different country, as you most likely would have experienced it first-hand.

 

How to Survive Culture Shock in England

Here are a few ways I survived the culture shock in England.

 

Have a good sense of humour

Luckily, I was born with a sense of humour so I didn’t struggle too much with this. I know how to have a good laugh at myself and situations. This trait helped me get over issues quickly and helped me pursue my interests. Taking yourself too seriously in a country like England may not be a wise thing.

 

Embrace the web

One regret I would always have is not starting my blog earlier. I could have started this blog easily in 2008 when I relocated. There was a reliable internet connection. I had no social life and very few friends. And I was bored to death half the time in my student house. I spent most of my free time online doing nothing meaningful. My evenings were usually spent with me on my laptop, checking out cheapest online shopping sitesStarting Fashion and Style Police then would have been a smart way to utilise my time.

 

 

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Fall in love with Tea

I was not a big tea drinker prior to my move to the UK. Coming from a much warmer climate meant it was more chilled drinks for me. But first thing  I noticed about the Brits is how much they love their tea. I am still not a big tea drinker. I prefer a good cup of coffee/cappuccino. But I have fallen in love with tea a bit more since my relocation.

 

Embrace the unpredictable weather

Embracing the unpredictable British weather is one of the first things I struggled with. In the early days, I never knew what to wear. One minute it is warm and sunny, and the next minute it is wet and cold. It is pretty still the same, but I now know not to expect anything from the weather in England.

 

Be wise with your cash

I have always be relatively good with money. But relocation to England made me even better with money. I quickly learnt how to save every extra penny I made, and how not to spend crazily, in order to pay my bills and survive. It taught me to be more responsible and manage my money properly. In my early days in Bristol, I made use of many money transfer companies, as that was the fastest way of receiving and sending money. As an international student, I was only allowed to work 20 hours a week, so money was usually tight. But I remember making the most of those 20 hours allowance.

It is good to know there are now more money transfer companies around. This makes it a lot easier to send more home to loved ones if and when needed. I have friends who send money to Romania regularly thanks to companies like Transfer Rapid. So it is great to know services like this are available for people who are living abroad, away from their family and friends.

 

Have you ever relocated to a different country? How did you handle the culture shock?

 

*Collaborative post.

 

 

 

 

 

 

 

How often do you wash your bedding, bras and pyjamas

It took me a while to find the right balance when it came to how often I should wash my bedding, bras, pyjamas and all. And I know many people struggle with this issue as well. Some people just wash them when they stink (yuck) or when they remember. But it should be quite obvious how often we should wash these things. So here is a quick guide for anyone who may be struggling to decide.

 

Bedding

We use our bedding everyday and clean sheets help us get quality sleep. So keeping them clean is important. Now how often do we wash our bedding? There are different answers to this question depending on the situation. If you tend to sweat a lot and you have a lot of activity on your bed, like little children joining in, and all, then you should be changing your complete bedding set every week. It is a lot easier to follow this washing rule when you have a couple of bedding sets. Groupon has loads of affordable quality bedding sets on their website, so it is worth having a look on there to get a few spares.

 

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If you don’t sweat as much and you sleep alone, you could leave your bedding for longer, say 2 weeks. Your duvet cover can stay longer, say 3 – 4 weeks, as well. It all depends on your sleeping conditions.

We need to wash our bedding regularly to remove a buildup of debris, dust and sweat. It is also important to change our bedding regularly if we suffer from allergies or have breaking difficulties.

 

Bras

Now let’s be honest. How often do you wash your bras? Do you remember the last time you washed the bra you have on now? Bras need to be washed after 3 wears at least. The build up of bacteria, bodily fluids and general dirt means that after 3 bras wears, a wash is needed.

 

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Like with the bedding, it all depends on the lifestyle. Some women who sweat more and have very active lifestyles may need to wash more regularly than others. Hand wash is better for bras. Machine washing tends to be detrimental to the elastic. But if you can’t hand wash for whatever reason, ensure you use gentle setting and hook the clasps to avoid ruining other pieces.

 

Pyjamas

When it comes to Pyjamas, I tend to wash them after 2 wears. Sometimes, I wash them after 1 wear, especially in the summer months when it is dead warm.

 

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Research has also showed that dirty pyjamas can cause all sort of health problems from acne to cystitis. So this is not something we should neglect. Having to deal with acne or cystitis from a dirty set of pyjamas is the laziest thing ever. The skincare hassle is not worth it at all. Get the pyjamas in the washer.

 

How often do you wash your bedding, bras and pyjamas?

 

*Collaborative post.

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